Nick Clegg yesterday announced new support for young people who don’t want to go to university – a UCAS-style service involving a single website and improved careers education in schools. For more details see his speech at https://www.gov.uk/government/news/new-opportunities-for-young-people-announced
The 157 Group of larger colleges welcomed the announcement and said: “Today’s commitment is a very positive step towards making sure that the choice of a vocational pathway is seen as a natural and valued one for everyone. Further education colleges serve many people on vocational programmes who are experiencing educational success that they otherwise might not have had. But too many young people either do not know about these options or, as recent research by the Edge Foundation found, are actively put off pursuing vocational pathways. The deputy prime minister is right to acknowledge that this has to change if we are to solve the problem of youth unemployment and encourage great economic prosperity for all.”
They also cautioned: “We are, however, keen to see what policies will lie behind this commitment in practice. We will be seeking assurance that the proposed website and the new guidance will actually make a genuine improvement to the quality of young people’s educational experience.”
So we look forward to more information and detail …..
Our next free regional networking meeting for CMN members is at York College on 6th March. Open to non-members at £75 per person (advance booking required – contact firstname.lastname@example.org). Our programme includes:
Kevin Burns, Head of Marketing & Schools Liaison, Bishop Auckland College: schools liaison, keep warm and conversion strategies.
Liz Moon, Head of Marketing, York College: developing an alumni strategy.
Digital media surgery: share your experiences and ask for information about social media issues, the future of the prospectus, measuring ROI and other aspects of digital media strategy.
Rachel Till, Extend PR & Marketing: Staying focused, delivering results.
The marketing job has never been broader, or busier. As teams are stretched and budgets reduced, how can you deliver the results you want?
Rachel Till is a former Head of Comms at a medium sized FE College, whose team of 4 won a silver Heist Award in the Team of the Year category in 2011. Since then, she’s worked with 7 different FE colleges, a university and several private sector clients to assist busy marketing and PR teams with their workload. Here she shares some tools, tactics and sanity strategies for high performing teams.
We will also aim to have time to discuss issues raised by delegates – these could include apprenticeships marketing, community events, taster days, and HE in FE.
Thanks to York College for their hospitality.
Our Next Steps series of one-to-one discounted webinars continues with a session on researching parents and young people.
Philip Lucas of The Education Marketing Practice will discuss the options available if you want to gather the opinions of parents and young people – including potential students and their parents. He will go through with you the key steps in the process and look at some examples used in perceptions surveys on behalf of colleges. For more detail on the content, please contact email@example.com
To book a one-to-one webinar, first contact firstname.lastname@example.org with your PO number or cheque for £95 + VAT (total £114 – representing a College Marketing Network discount of 25% off the full price). Once this has been processed, Philip will contact you to arrange a mutually-convenient time for the webinar on a one-to-one basis, so your session can be tailored to your needs and all your questions answered. The session will last approx. one hour.
Philip’s previous webinar, on managing relations with schools, is still available on demand, and other titles in our Next Steps webinar programme also available are:
- Reputation & Relationship Essentials
- Managing Relations with Employers
- Managing Relations with Internal Stakeholders
- Market Research Essentials
- Qualitative research
- Quantitative research
- Researching parents and young people
- Researching employers
- Researching senior stakeholders
- Researching staff views
- Researching reputation / perceptions
- Mystery Shopping
- Bid Writing
Digital Marketing, with Simon Connor, FEmarketing
- Google Analytics
- Converting More Visitors Into Learners
- Website Best Practice
- Developing Employer Responsive Web Content
- Promoting Apprenticeships To Employers Online
- Using LinkedIn To Promote Your Training & Apprenticeships To Employers
To book any of these webinars at £95+VAT (CMN members only), contact email@example.com
We had a lively and informative meeting at Stratford-upon-Avon College last week, when CMN members from around the Midlands gathered for a wide-ranging day of discussion and sharing.
Alongside general exchanges of ideas about digital media, the future of the prospectus and other topics of interest to us all, we had three speakers, all of them winners of FE First Awards in 2013 – Sandra Ciuffini from Henley College Coventry talked about her college’s partnership with the local newspaper which has supported and increased the college’s links with local businesses and employers; Cheryl Connolly discussed the development of a new marketing team following a radical restructure, and Aaron Mansfield from South & City College Birmingham talked about the college’s development of an independent IAG service which is paying dividends for its schools liaison work.
A buffet lunch gave time for informal networking and discussion. Feedback was very positive, so it was an excellent start to our 2014 programme of regional networking meetings – free to CMN members, £75 to non-members. More details from firstname.lastname@example.org
Our free Wednesday Webinars for CMN members continued this week with Simon Connor of FEmarketing presenting a session on developing parents’ pages for college websites. Hope everyone found it useful – please send any feedback to email@example.com
News from Edge about VQ Day 2014……
Taking place on 4th June, the seventh annual VQ Day will celebrate vocational achievement, aiming to promote parity of esteem for vocational qualifications alongside academic paths.
At the heart of the VQ Day celebrations are the VQ students, teachers and supportive employers themselves, and nominations for the 2014 VQ Day Awards open on the 5th February.
If you know of any vocational students that have gone above and beyond to achieve their qualification or a local employer that has championed vocational learning in the workplace we encourage you to put them forward for a VQ Learner of the Year Award, sponsored by OCR or VQ Employer of the Year Award, sponsored by City & Guilds.
Also, new in England for 2014, we have the VQ Newly Qualified FE Teacher of the Year Award, sponsored by the IFL. This is to celebrate the efforts of the thousands of teachers and trainers who help learners gain the skills, experience, qualifications and motivation they need to get the edge.
How to nominate
The nomination process is simple and the deadline for all nominations is 2nd May. All nomination forms for all awards and all nations can be found here.
England will have nine regional winners as well as one overall national winner for the Learner Award and two category winners- SME and Large Corporate- as well as an overall national winner for the Employer Award.
Wales, Northern Ireland and Scotland will have overall national winners for both the Learner and Employer Award.
The new Teacher Award is open to nominees in England only and there will be a single overall national winner.
Last year, over 400 schools, colleges and learning providers got involved by hosting events and promoting VQ Day. The best way to get started is to download the Action Pack which includes plenty of ideas, advice and tips on how to make the most of VQ Day and celebrate vocational excellence. The pack also includes a template press release and other materials to raise awareness and promote your event.
Also on the website you’ll find posters, leaflets, website buttons and plenty of ways to share your VQ stories, including our Digital Yearbook and Roll Call.
We are always looking for exceptional and interesting people in vocational fields to use as case studies for media. Perhaps you had to overcome a stereotype or lack of support in order to pursue your vocation. Or maybe you found yourself heading down a path to higher education that you realised wasn’t for you. Maybe you’re an employer or teacher who has always championed vocational learning. Whoever you are, if you’re proud of your story we want to hear about it. So, if you know of any students, employers or teachers who are excelling in their field, have an interesting story to tell and would be happy to talk to media, please contact the team at firstname.lastname@example.org. Please include ‘CASE STUDY’ in the subject line.
Get in Touch
Our next FREE (to CMN members) Wednesday Webinar is on 29th January between 12pm and 1pm. Simon Connor of FEmarketing will discuss the 3 digital marketing strategies you should be focussing on in 2014.
Invitations have gone out to CMN members by email – if you’ve not received yours yet, please contact email@example.com
Simon says: Every day, College Marketing Departments are bombarded with digital marketing proposals that appear to promise success if you just invest your marketing budget in this digital or social media campaign….
It’s no wonder one of the most frequently asked questions from colleges is “which digital marketing strategies should we focus on?”
In this webinar, I will focus on how to use Google Analytics data, conversion optimisation strategies and web testing to help you:
• Engage your target audiences
• Improve your user experience
• Generate more enquiries
• Convert more visitors into learners
• Increase your ROI from your digital marketing
Who Should Attend:
* College Marketing Managers
* College Directors of Marketing
* College Digital Marketing Officers
* College Web Developers
* College Marketing Officers