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CMN networking meeting for strategic marketers, 12th June, Solihull

May 13, 2019

This meeting is aimed at Heads of Marketing, Marketing Managers, Marketing Directors – anyone with an interest in marketing strategy or with strategic responsibilities.

It will offer a mix of speakers on strategic issues and time for round table discussions with your colleagues and peers on the strategic issues of the day and the topics most of concern to you.

Our speakers include: John Callaghan, Principal of Solihull College & University Centre with “An overview of the challenges facing FE (and you thought Brexit was complicated!)”. John will discuss a range of current and future issues facing the FE sector, from the rolling out of T-Levels, to funding and budget cuts, HE recruitment to community engagement, and how these may affect marketing teams.

Aaron Hussey, Head of Communications at AoC will look at how college marketing teams have made the #LoveOurColleges campaign a success so far, feature updates on next steps and give delegates the opportunity to share their thoughts on future plans.

Fiona Carthy, MD Carthy Communications (MComn, FCIM, MDipCIPR) will lead a workshop-style session looking at the strategic use of benchmarking, research and data analysis in college marketing. She says: As marketers it’s vitally important to be able to measure impact of our activity and to ensure our strategic decisions are underpinned by robust evidence. We need to profile our markets, understand what motivates them and use data to shape content and improve impact and return on investment.

“This session will explore the key research and data required to create a dynamic and realistic marketing strategy. It will outline how to establish benchmarks to track progress and how to build a system of monitoring and evaluation using a core range of metrics. We will create a framework and reporting structure that you can take away and use to improve engagement with your college executive to foster strategic support for marketing developments and investment.

“We will also discuss the challenges of establishing sector wide benchmarking that is meaningful and the options to resolve this.”

The day will also include plenty of round-table time for you to discuss strategic issues with your peers and colleagues, with the aim of helping you clarify ideas and priorities – and we hope you’ll inform our planning for the future too, so that CMN can support you better. Refreshments and buffet lunch included.

Book now with a PO number by emailing office@m-network.org, or by credit card via Eventbrite

This meeting will run 10am – 3.30pm and the members’ rate is £85pp. Refreshments and buffet lunch included.

Venue: Solihull College & University Centre Conference Centre, Blossomfield Road, Solihull, B91 1SB

Cost: £85pp CMN member colleges; £155pp CMN non-member colleges
Book with a PO number by email to office@m-network.org or by credit card via Eventbrite here for CMN member colleges and here for CMN non-member colleges

Privacy statement: Any personal information requested during the booking process will be used to confirm your place and update our records. A delegate list (name, job title and college) will be created and circulated to attendees on the day for their use only. If you do not wish your details to appear on the delegate list, please contact office@m-network.org or indicate this on your booking. To view our full privacy policy, go to www.m-network.org

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Recruitment focus for our next networking meeting in Oxford

March 13, 2019

Our next networking meeting is at City of Oxford College on 10th April, where our focus is on recruitment issues.

If you’ve been to one of our networking meetings before, you’ll know that they are invaluable for meeting colleagues, exchanging ideas and experiences, and making contacts – as well as hearing from fellow marketers and external speakers on a wide range of topics. Lunch and refreshments are included – and you have the chance to see another college!

Our programme includes:

10.15am Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome  

Sean Howitt, Marketing Manager, Solihull College & University Centre
HE recruitment in an increasingly competitive market
Despite the increase in unconditional offers from local universities, Solihull College & University Centre achieved a 61% increase in HE applications over the previous year. This session will explore the range of promotional tools the College used as part of its HE campaign.

11.15

11.15 Stephen Lockhart & Tim Ketterer, Float New Media and Suzi Lawrence, Head of recruitment & Marketing, Buxton & Leek College
Using Labour Market Information to create better informed applicants.
Using high-quality and contextual LMI in your course pages not only demonstrates clear progression routes from your courses, but also informs prospective students and their parents of the future demand for jobs in their area.

In our session we will discuss ways to support your applicants in making well-informed decisions to ensure they choose a course that sets them on the right path.

We will be joined by Suzi Lawrence from Buxton & Leek College who will offer insight into their experiences of using our Pathways LMI tool, including referencing their recent Ofsted Inspection and how it has helped their students be better informed.

12.00 Round-table discussion time for your topics

12.30 Lunch and networking

Lee Parker, Head of Marketing, Milton Keynes College
Developing and testing personas and how they can influence your marketing mix
This session will look in detail at how MK College developed personas, how they were tested to ensure they represented a true reflection of their prospective students and how this information can be used to influence your entire student recruitment and reputation strategy.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: City of Oxford College, Oxpens Road, Oxford, OX1 1SA

To book, go to www.m-network.org/cmn-events and choose either the PO or Eventbrite booking option.

£35pp (CMN member colleges) or £95pp (CMN non-member colleges). If you are not sure if your college is a member, contact 10772 257833.

Happy Christmas to all our members

December 17, 2018

Wishing all our members a very happy Christmas and New Year – hope you all have a great break!

FE First Awards for college marketing 2018

December 13, 2018

The FE First Awards 2018 for college marketing excellence awards were made on Monday 26th November as part of our Annual Conference at the Hilton Warwick.

The awards were made by Jo Maher, Principal & Chief Executive of Boston College. The full list of winners is:

Internal impact Gold Cambridge Regional College
Highly Commended North Kent College
Making effective use of research & data, sponsored by Pathways Silver West London College
Highly Commended Bedford College
Highly Commended Plumpton College
Events management Gold Solihull College and University Centre
Highly Commended Shrewsbury College
Highly Commended Telford College
Innovation & creativity, sponsored by Itineris Gold North Kent College
  Silver Stockport College
Partnerships & collaboration Gold Truro and Penwith College
Silver West London College
Social & digital media, sponsored by Forward and Thinking Gold Barnet & Southgate College
Targeted recruitment Campaign Gold West London College
Silver Milton Keynes College
Highly Commended Solihull College and University Centre
Highly Commended Truro and Penwith College
Communications Gold Truro and Penwith College
Full-time Prospectus, sponsored by Aston University Silver Barnsley College
Highly Commended Exeter College
Outstanding individual Gold Katie Featherstone, Bedford College
  Silver Bethh Oliver, Barnsley College
 
Marketing Team of the Year 2018, sponsored by AoC Gold Bradford College
Silver Exeter College
Highly Commended Capital City College Group

Congratulations to all our winners, and thank you to all our entrants, judges and sponsors for their support.

CMN 31st ANNUAL CONFERENCE 2018 – 26 November at Hilton Warwick

October 11, 2018

FULL ANNUAL CONFERENCE PROGRAMME NOW PUBLISHED, INCLUDING ESSENTIAL PLENARY SESSION ON GDPR RULES RELATING TO USE OF IMAGES AND CONSENT

Rob Masson of the DPO Centre was a hit at last year’s conference with his plenary on preparing for GDPR – now he’s back to look at the topic many of you have been discussing on JISCmail and at our networking meetings.

Don’t delay, book today, and join in celebrating the best in college marketing in 2018. To download the booking form and brochure or for more details, go to www.m-network.org/cmn-conference – and if you want to discuss costs and options, give us a call at 01772 257833 or by email at office@m-network.org

EARLY BIRD RATES OPEN TO CMN MEMBERS ONLY – AND YOU CAN TAKE A FURTHER 10% OFF FOR SECOND AND FURTHER DELEGATES WITH ONE FULL RATE BOOKING – CONTACT US FOR MORE DETAILS

BOOK NOW to claim the CMN members’ early bird rate for the conference at www.m-network.org/cmn-conference

Brochure and booking form now available for download from the website.

Other speakers and topics to include:
Plenaries:

  • Dr Julie Mills, Principal & CEO, Milton Keynes College – marketing as a force for good in our community
  • Tracy Playle, CEO, Pickle Jar Communications – developing an empathy-led approach to your digital engagement strategy
  • Emma Leech, Director of Marketing, University of Loughborough – content clout, the power of PR and how to do more with less

Workshops:

  • Stephen Lockhart & Tim Ketterer, Pathways by Float New Media Design – Using LMI to engage prospective students
  • Samantha MacKay, Marketing Manager, Guildford College & Alex Vinall, Founder & MD, Air Social – Facebook advertising for open day promotion
  • Darren Gallagher, Deputy Head of Marketing & Communications, Exeter College – Creating an engaging content plan and turning the story into content in the digital age
  • Lee Parker, Head of Marketing, Milton Keynes College – Moving from an advertising to a content strategy
  • Rachel Till, Owner, Extend PR & Marketing – 5 quick wins for digital PR in colleges
  • Tom Bower, Marketing Manager, Telford College – Making the most of rebranding and repositioning post-Area review
  • Ben Duhig, Managing Director, Blue Soup Ltd – Improving web user experience and digital optimisation
  • Jane Williams, Group Head of Marketing, Chichester College Group – A practical guide to the marketing aspect of merger
  • Chris Barcroft, Head of Digital, Lesniak Swann – How to set up PPC campaigns

Exhibitors will include Forward and Thinking, Air Social, One Voice Digital and Pathways by Float New Media Design.

Here’s what you said about Conference 2017:

“This is by far the most relevant, informative and useful conference for college marketing professionals I attend each year.”

“The conference was a great chance to think about my college’s marketing, away from the office, and pick up lots of tips and best practice from other colleges.”

“The conference is a great way to discuss current issues with those in the same situation. It allows you to take a step back and think.”

“Excellent content and structure – well worth attending. Great networking opportunity too!”

Countdown to the FE First Awards 2018 – two more weeks to enter!

September 13, 2018

2 weeks to get your entries in for the FE First Awards 2018 for college marketing excellence. Open to FE, sixth form and specialist colleges in the UK – with big discounts on entries for CMN members and categories only open to members. Closing deadline: 27th September for hard copy and online entries.

The categories for the FE First Awards 2018 are:

  • Partnerships & collaboration
  • Internal impact
  • Making effective use of research & data, sponsored by Pathways
  • Events management
  • Social & digital media impact, sponsored by Forward and Thinking
  • Website development
  • Innovation & creativity
  • Communications campaign
  • Targeted recruitment campaign
  • Prospectus, sponsored by Aston University
  • Individual award*
  • Marketing team of the year*, sponsored by AoC
  • Lifetime achievement*

* These three categories are only open to colleges in current membership of the College Marketing Network at the time of the award on Monday 26th November 2018.

Entering the FE First Awards
We’ve taken your advice in updating the categories this year, and we’ve simplified the submission forms, to make the awards as relevant and easy to enter as possible.

  • Download the relevant submission forms from the links above to our website at www.m-network.org/cmn-awards for the categories you want to enter;
  • Download the FE First Awards brochure and interactive entry form here (please include the entry form with your submission)
  • Deadline for entries, Thursday 27th September 2018 at 1pm. Incomplete or late entries cannot be accepted.
  • Fees: £80 per entry for CMN members for the first two categories entered; £70 per category if 3 or more categories are entered. £115 per category for non-CMN member colleges – or join by 1st September 2018 and pay the member rates. More information and how to join here. A PO or cheque must be included with your entry.
  • Entries should be sent either by email to m-network.org, or in hard copy to The College Marketing Network, F16 Preston Technology Centre, Marsh Lane, Preston, PR1 8UQ.

Why enter the FE First Awards?

“Winning Gold for the ‘Website Development Project’ category in 2017 was an incredible moment for our team. This project was a huge undertaking and having our hard work recognised by our peers and the FE sector’s elite was a huge honour. The high praise we received from the judges has acted as a real spur for us to think bigger and achieve more, and has given us greater confidence in our own abilities – as well as the credentials to back it up!”

Louise Greenleaf City College Plymouth

Just 3 weeks to go to enter the FE First Awards 2018!

September 6, 2018

3 weeks to get your entries in for the FE First Awards 2018 for college marketing excellence. Open to FE, sixth form and specialist colleges in the UK – with big discounts on entries for CMN members and categories only open to members. Closing deadline: 27th September for hard copy and online entries.

The categories for the FE First Awards 2018 are:

  • Partnerships & collaboration
  • Internal impact
  • Making effective use of research & data, sponsored by Pathways
  • Events management
  • Social & digital media impact, sponsored by Forward and Thinking
  • Website development
  • Innovation & creativity
  • Communications campaign
  • Targeted recruitment campaign
  • Prospectus, sponsored by Aston University
  • Individual award*
  • Marketing team of the year*, sponsored by AoC
  • Lifetime achievement*

* These three categories are only open to colleges in current membership of the College Marketing Network at the time of the award on Monday 26th November 2018.

Entering the FE First Awards
We’ve taken your advice in updating the categories this year, and we’ve simplified the submission forms, to make the awards as relevant and easy to enter as possible.

  • Download the relevant submission forms from the links above to our website at www.m-network.org for the categories you want to enter;
  • Download the FE First Awards brochure and interactive entry form here (please include the entry form with your submission)
  • Deadline for entries, Thursday 27th September 2018 at 1pm. Incomplete or late entries cannot be accepted.
  • Fees: £80 per entry for CMN members for the first two categories entered; £70 per category if 3 or more categories are entered. £115 per category for non-CMN member colleges – or join by 1st September 2018 and pay the member rates. More information and how to join here. A PO or cheque must be included with your entry.
  • Entries should be sent either by email to m-network.org, or in hard copy to The College Marketing Network, F16 Preston Technology Centre, Marsh Lane, Preston, PR1 8UQ.

Why enter the FE First Awards?

“Winning Gold for the ‘Website Development Project’ category in 2017 was an incredible moment for our team. This project was a huge undertaking and having our hard work recognised by our peers and the FE sector’s elite was a huge honour. The high praise we received from the judges has acted as a real spur for us to think bigger and achieve more, and has given us greater confidence in our own abilities – as well as the credentials to back it up!”

Louise Greenleaf City College Plymouth