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FE First Awards 2016: Website Development Award, sponsored by FEmarketing

September 14, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

Website Development Award, sponsored by FEmarketing

Your website is fundamental to the college’s marketing and communications mix. Requiring constant updating and development, websites also need to be attractive, informative, interactive and up-to-date.

This award is an opportunity for you to show how you are managing and developing your website, and to evaluate what it is achieving as part of your ongoing communications development. It is an award for website development as much as a design award: the website is judged as a marketing tool, which requires regular monitoring, analysis and updating in response to feedback and usage, and the entry should focus on this aspect.

Judges will be looking for innovation, clarity, ease and fluidity of navigation and most importantly, user-friendliness in the website. Criteria for success will also include understanding the target markets, the collection of marketing data, customer focus, opportunities for interaction and effective analysis of usage statistics.

Your submission should include information about why and how the website development was undertaken, what analysis is done of its effectiveness and how it has been developed in the light of feedback. It should include clear SMART objectives for the website development project and an analysis of how far these have been achieved. Screen grabs are useful to illustrate progress.

“Winning the FE First Award is not only a great confidence boost for the team – and a thoroughly enjoyable night out – it also has great strategic importance.  The awards are an opportunity to compare ourselves against the best in the sector.  If the academics have Ofsted and student services have the Matrix standard, this is our moment to challenge our strategy, implementation and evaluation techniques against the very best the sector has to offer.  To win is a great achievement and means we can move forward, taking more risks, with belief and conviction.” – South Essex College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016

FE First Awards 2016 for college marketing: Specialised Recruitment Campaign Award

September 13, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

Specialised Recruitment Campaign

This category is for any recruitment campaign, EXCEPT your main school leaver recruitment campaign which has its own category. Your target group could be potential adult students, employers, internal students (ie a progression campaign), apprentices, NEETs, college staff or potential HE students, to list a few examples. Your campaign may include printed and digital media elements as well as events and other activities.

The submission should therefore include: identification of the target group, any research you have done to inform the campaign, a description of and the rationale for the range of media and activities undertaken in support of the campaign, SMART objectives for the campaign that are clearly evaluated, and the outcomes of the campaign.

To win the Award, the judges will be looking for an original and inspiring campaign that is relevant to the target group, and one that is effectively evaluated against clear objectives, relevant to the college’s Strategic and/or Marketing Plan. A good submission which clearly describes and assesses the impact of the campaign will be equally important, as it demonstrates your ability to be objective.

“Winning marketing awards definitely gives the team a boost – and particularly winning a Gold Award has helped our credibility internally at the college. The team have enjoyed the praise they have received from colleagues and senior management!” – Shrewsbury College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016

FE First Awards 2016: School Leaver Recruitment Campaign Award, sponsored by Net Natives

September 13, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

School Leaver Recruitment Campaign, sponsored by Net Natives

This category is for your school leaver recruitment campaign – always a major part of your marketing year.

The submission should include any research you have done to inform the campaign, a description of and the rationale for the range of media and activities undertaken in support of the campaign, SMART objectives for the campaign that are clearly evaluated, and some explanation of the outcomes of the campaign.

To win the Award, the judges will be looking for an original and inspiring campaign that is relevant to the target group, and one that is effectively evaluated against clear objectives, relevant to the college’s Strategic and/or Marketing Plan. A good submission which clearly describes and assesses the impact of the campaign will be equally important, as it demonstrates your ability to be objective.

“We were delighted to have received both Gold and Silver Awards for our summer campaigns this year. To be recognised in this way by other industry professionals against stiff competition from across the country means a great deal to all of the team. It has helped give us more credibility internally and significantly raised our profile.” – Birmingham Metropolitan College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016

FE First Awards for college marketing: PR Campaign Award

September 12, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

PR Campaign

Marketing professionals in colleges have a key responsibility for reputation-building through effective PR campaigns that achieve a quantifiable impact and communicate directly with target audiences.

The judges will be looking for effective and innovative PR campaigns that have met their targets and had an effect on your college and community.

The entry should include the background to the PR campaign, what the objectives were for the campaign, how it was implemented, what coverage was achieved, what response you had, and how far you met the objectives, together with an objective evaluation of the success of the campaign.

To win the Award, the judges will be looking for an original and inspiring campaign that is relevant to the target audience, and one that is effectively evaluated against clear objectives, relevant to the college’s Strategic and/or Marketing Plan. A good submission which clearly describes and assesses the impact of the campaign will be equally important, as it demonstrates your ability to be objective.

“Winning marketing awards definitely gives the team a boost – and particularly winning a Gold Award has helped our credibility internally at the college. The team have enjoyed the praise they have received from colleagues and senior management!” – Shrewsbury College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016

FE First Awards 2016: Marketing Team of the Year 2016, sponsored by AoC

September 9, 2016

This award recognises that in these challenging times, a cohesive, focussed and effective team is absolutely essential for the success of the marketing function. The award has been created to celebrate the creativity, commitment and impact of the often small, and always pressurised, marketing teams in our member colleges.

The entry may be written by the team or its manager and should include the following elements:

  • A team structure and brief outline of the roles and responsibilities of team members.
  • An outline of the marketing team’s priorities for the past year, with reference to the college’s Strategic Plans, the marketing plan and any other relevant context.
  • Information on how the team has been deployed to meet these priorities, and how effective they have been in meeting them, including any evaluation which has been carried out.
  • A detailed description of a major team project which has had a measurable impact on the college.
  • A brief discussion of lessons learned and evaluation of the team’s impact, and any plans for future developments in the light of the year’s achievements. Objective endorsements and testimonials by third parties should also be included where relevant.

THIS AWARD IS ONLY OPEN TO COLLEGES IN CURRENT MEMBERSHIP OF THE COLLEGE MARKETING NETWORK ON 28th NOVEMBER 2016.

Winning three silvers and gold for Team of the Year at the FE First Awards was the icing on the cake for the Marketing Team. We’d had a few challenging years as a college and the team had worked tirelessly to improve the college reputation and challenge perceptions. We knew we’d achieved our objectives and often received praise from our Senior Managers, but to be recognised nationally and by fellow Marketers just gave the team an added boost.” – City of Wolverhampton College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016

FE First Awards 2016 – Lifetime Achievement Award

September 8, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

Lifetime Achievement Award 2016

This award recognises an individual who has made a very significant contribution to the world of FE marketing over their working life. This contribution may be evidenced by awards achieved, influence on national, regional or local audiences, testimonials from marketing teams and other individuals, etc., but should aim to show that the individual being nominated has made a unique impact on the world of FE marketing, either in general or in a specific area of work, which is directly a result of their skills, talents, application and enthusiasm.

The nomination may take any form but should include:

  • a CV or similar outline about the individual;
  • a description of how and in what ways the individual has contributed to the development of FE marketing over their working lifetime;
  • the impact s/he has had on colleagues, their college(s), the sector, etc.;
  • details of the individual making the submission.

We expect that the successful individual nominated and the nominating team/individuals will be able to attend the Gala Dinner on 28th November at the Hilton Northampton to receive the award.

THIS AWARD IS ONLY OPEN TO CURRENT MEMBERS OF THE COLLEGE MARKETING NETWORK ON 28th NOVEMBER 2016.

“Winning the FE First Award is not only a great confidence boost for the team – and a thoroughly enjoyable night out – it also has great strategic importance.  The awards are an opportunity to compare ourselves against the best in the sector.  If the academics have Ofsted and student services have the Matrix standard, this is our moment to challenge our strategy, implementation and evaluation techniques against the very best the sector has to offer.  To win is a great achievement and means we can move forward, taking more risks, with belief and conviction.” – South Essex College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE 26th SEPTEMBER 2016

FE Fist Awards 2016 for marketing – Innovation category

September 8, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

Innovation

This NEW award has been designed to recognise innovation in your marketing strategies for recruitment and/or communications. This could be in the development of an app, a microsite, augmented reality – any application of innovative thinking to a marketing challenge or a particular issue. The submission should describe the purpose of the project, aims and objectives, the platforms/technologies used, and include an evaluation of how far your aims and objectives were met.

In this category, judges will be assessing how you have approached a problem or target creatively, matching the solution to the “problem”.  They will also be looking for your key input as the marketing professional in originating the solution: if an external company was involved in the delivery, how far was the innovation yours as opposed to theirs? We understand that colleges don’t necessarily have the capacity for all technical developments, but want to see that most of the creative thinking started with you, the marketing team.

“Winning marketing awards definitely gives the team a boost – and particularly winning a Gold Award has helped our credibility internally at the college. The team have enjoyed the praise they have received from colleagues and senior management!” – Shrewsbury College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders.
  • A completed proforma executive summary at the front of each of the three copies of your entry.All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

    CLOSING DATE: 26th September 2016