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Networking meeting, City of Oxford College, 12 April

March 22, 2017

Our next Networking meeting of 2017 is at City of Oxford College on 12 April. £30 pp CMN member colleges, £80 pp non CMN-member colleges. Email office@m-network.org to book with a PO or book with a credit card here.

Programme:

10.15am  Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Miriam Braham, Group Director of Marketing & Communications, Activate Learning Group
Influencing intelligent business decisions

In an ever-changing and competitive education market, it’s critically important that colleges make good decisions relating to their products, services and customer experience. In this session you will hear how market intelligence and bespoke research is supporting colleagues across the Activate Learning group to take the right actions to achieve their business objectives.

Sarah Baxter, Director of Sales & Marketing, Bedford College
Please sir, I want some more.. students

How many colleges have been asked to grow their 16-18 student numbers in a market where this population is declining?  In this session, we will share with you how you can grow student numbers by focussing on conversion rates.  We will look at what you should be measuring, how to avoid some of the pitfalls associated with analysing data, and provide you with some real live examples of the techniques Bedford College has used to drive up student recruitment.

12.00 Round-table discussion time for your topics

12.30 Lunch

Sarah Irving, Head of Marketing & Admissions, Amersham & Wycombe College
Running successful social media campaigns….

The day will end by 2.00pm. Timings and programme order are given for guidance and may be subject to change.

Venue: City of Oxford College, Oxpens Road, Oxford, OX1 1SA

 Thanks to City of Oxford College (part of the Activate Learning Group) for their hospitality.

 

Feedback from our Tresham College meeting included the following comments:

  • “Great to catch up with colleagues in the same situation”
  • “Excellent speakers and great venue”
  • “Fantastic presentations – great current topics discussed”
  • “Great discussions, good advice on a range of topics”

– so don’t miss out on your chance to attend our next get-together!

Support the FE First Awards 2017 and our 30th anniversary conference

March 3, 2017

web_graphicsponsorsbrochure

Our 30th anniversary annual conference will be at the Hilton Warwick, 27-28 November 2017, where we’ll be celebrating the best in college marketing at the FE First Awards on the Monday evening. Join the celebrations by supporting our conference and/or the awards – read more here.

Thanks to all our supporters in 2016 – Association of Colleges, Concept 4, Education Cubed, FEmarketing, Forward & Thinking, Freshwater, Hobsons, Lesniak Swann, Net Natives and Red Kettle Media. We look forward to seeing you in 2017!

Regional networking meeting, 15 March 2017

February 13, 2017

p1050920-copyOur second networking meeting of 2017 is at Tresham College of Further & Higher Education on 15th March 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Sean Howitt, Marketing Manager, Solihull College
Higher Education in FE – Awareness Raising and Branding

During a time of increased competition, Solihull College & University Centre looked to increase awareness of its higher education provision.  By differentiating its HE branding and using a multitude of platforms to communicate with its audience, the College increased its HE applications by 17% compared to the previous year.

Craig Emery, Head of Marketing, Writtle University College
A successful rebranding project…

Writtle University College carried out a rebrand project in 2016. This presentation will outline the key requirements, stages and achievements of the rebrand, whilst discussed the major challenges and outcomes of the project.

12.00 Round-table discussion time for your topics

12.30 Lunch

Making it personal – automatically
CRM and email marketing tools now feature an increasing amount of automation and personalisation capability. Sue Titmuss, Head of Marketing and Social Media at Tresham College will show how Tresham has been using these features to increase turnout for open evenings and to ensure that our keep warm communications throughout the year are more relevant to each potential student.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Tresham College, Oakley Road, Corby, Northamptonshire, NN17 1NE

Thanks to Tresham College for their hospitality.

Two marketing posts available at City of Bristol College…

February 6, 2017

Two jobs available at City of Bristol College today – a Marketing Manager and a Digital Media & Web Content Officer are required. More details and web links below:

Digital Media and Web Content Officer
Salary: £23,946 – £26,166
Closing date: 12th February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/digital-media-and-web-content-officer/

Marketing Manager
Salary: £36,240
Closing date: 22nd February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/marketing-manager/

Good luck!

Regional networking meeting, 22 February 2017

February 2, 2017

p1050920-copyOur first networking meeting of 2017 is at Salford City College on 22nd February 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network and John Spindler, Principal, Salford City College

Simon Connor, FEmarketing

Simon recently interviewed 33 college marketing managers who shared their student recruitment, keep warm and enrolment processes. We have distilled seven key traits that your marketing team must have to help you achieve your student recruitment and enrolment objectives. Simon will include the outcomes and insights from his workshop at our 2016 Annual Conference when he first shared this research with members.

Rebekah Wilkins, Director of Marketing & Learner Services, Salford City College – Curriculum Planning for Marketing

Who is responsible for coming up with new course ideas and taking the bold decision to stop provision?  This session will tell you how Curriculum Planning is done at Salford City College in a planned, timed and informed way and a way which includes the marketing team!  Becky will share the forms that the curriculum teams use, how decisions are made and how this feeds through to give marketing the time needed to sell the provision.

12.00 Round-table discussion time for your topics

12.30 Lunch

Anna Crockett, The One Agency 

Anna has worked with a number of North West colleges on their marketing campaigns, and will discuss the use of digital ad vans as part of these campaigns. The One Agency has also donated a day’s ad van campaign, worth up to £1000, to be won by one of our delegates through a prize draw.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Salford City College, Future Skills @Media City campus, Dakota Avenue, Salford, M50 2PU

Thanks to Salford City College for their hospitality.

30 years of the College Marketing Network

February 2, 2017

Print

2017 sees the 30th year of the College Marketing Network, founded in 1987 by a group of college marketers at the then FE Staff College near Bristol. According to a newsletter of 1997, this was when a course for marketers led to the idea of a Network, to support isolated people doing a difficult job – everyone wanted to talk to like-minded people and gain strength from colleagues facing similar challenges and constraints.

Over the intervening years, the Network has changed tremendously – not least because when it started, there seemed to be much more time for those involved to devote to it on a voluntary basis, alongside their day-to-day jobs. Now, members and their budgets are under so much pressure that it’s not always easy to get out even to a short networking meeting, let alone the annual conference.

So we have changed and adapted and now the JISCmail network is one of our most-used services, enabling members to ask each other questions, share experiences and get help from colleagues without leaving their desks. We still offer the chance to meet up at our Winter/Spring series of networking meetings and we still run the Annual Conference, as we believe there is little to match the chance to get out and meet colleagues away from the pressures of the workplace, but we aim to offer support for those who can’t manage this too.

And we started the FE First Awards in the late 1990s to recognise the best in college marketing – an opportunity every year to celebrate the creative, innovative work you do.

We couldn’t do much of this without the organisations who have supported the network over the years in all sorts of ways, and we are grateful to everyone who has worked with us either individually or as a company – and if you want to be associated with us as we celebrate 30 years, please get in touch at office@m-network.org!

Looking back over this period, we forget sometimes how rapidly things have changed – in 1997 the CMN administrator could write that “at present, not everyone is on the Internet.” At around the same time, we ran a course called “What is the Internet?” Yet we know that there are still many of you out there wrestling with the same basic problems that brought the Network into being – working under huge pressures in small units on a massive range of tasks. And as long as that’s the case, we hope there’ll still be a role for the College Marketing Network.

Jobs: Marketing Co-ordinator, City of Wolverhampton College

February 2, 2017

There’s a Marketing Co-ordinator role now available at City of Wolverhampton College – salary range £18415-£20,729, closing date 8th February. See http://www.wolvcoll.ac.uk/careers/job-store/ for more…..