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Sharing good practice with the College Marketing Network

February 7, 2018

Are you getting the most out of your CMN membership? Being part of our JISCmail sharing good practice group means you can get instant help and advice from colleagues around the country.

CMN members are currently talking about:

  • Internal progression plans
  • Brand tracker tools/research – have you used them/do they offer good ROI?
  • Student/staff awards ceremonies – getting new events off the ground
  • Looking for a small digital marketing agency – have you found alternatives to the big market leaders?
  • Examples of SLAs with other departments you could share
  • Improving employer event engagement
  • Experiences of using the MyDay app
  • Recommendations for web development companies

… and much more on our home page – registered users can just click on the month by month archive to find all the recent conversations, listed by topic, then add your comment.

Our rules and guidelines attached – key things to remember are ALL conversations in the group must be kept confidential, and always state who you are and where you’re posting from. And don’t forget to put your topic in the subject heading.

If you’re not sure if you’re registered in the group or you’d like any help using this resource, just get in touch. If your college isn’t yet a member of the College Marketing Network and would like to find out more, contact office@m-network.org

AND MOST IMPORTANTLY – PLEASE TAKE PART! THE GROUP CAN ONLY FUNCTION IF YOU REPLY AS WELL AS ASK FOR HELP. SO DON’T BE SHY, DON’T PUT IT OFF, POST TODAY!

Many thanks to all contributors – if you haven’t taken part yet, please get started….

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CMN networking meetings 2018

January 16, 2018

BOOK NOW for the first networking meetings of 2018 – dates and venues announced

If you’ve been to one of our networking meetings before, you’ll know that they are invaluable for meeting colleagues, exchanging ideas and experiences, and making contacts – as well as hearing from fellow marketers and external speakers on a wide range of topics. Lunch and refreshments are included – and you have the chance to see another college!

Meetings start from 10 with refreshments, a buffet lunch is provided at 12.30 and meetings end at 2pm. We aim to keep these events informal and friendly, and to provide time for discussion of your own topics, in addition to hearing from speakers.

There is a small charge (£30 pp for CMN members; £80 pp to CMN non-member colleges) and you can pay either with a PO sent to office@m-network.org or by credit card via the Eventbrite links on the CMN website (www.m-network.org, Eventbrite fees apply).

Our networking meetings for 2018 will start on 14th February at The Manchester College’s Wythenshawe Campus, (https://www.tmc.ac.uk/locations/wythenshawe-campus) where the programme will include Mark Whittaker, Director of Marketing at Stoke on Trent College, Adam Sharples, Senior Marketing & Communications Officer, Preston’s College and Kristian Bentham, Marketing Manager at the Manchester College, discussing recruiting apprentices and employers, new ways to start recruitment in year 10, and professional standards. There’ll also be time to discuss your own priorities and concerns in a round-table session – maybe you want to catch up with how others are preparing for GDPR implementation?? Full programme available at www.m-network.org/cmn-events

Dates and venues for future meetings include:

  • 14th March – Tresham Campus, The Bedford College Group
  • 18th April – City of Oxford College
  • 16th May – Barnsley College
  • 20th June – South & City College Birmingham

 

FE First Awards 2017 – results

December 13, 2017

The FE First Awards 2017 for marketing excellence were made at an inspirational and exciting event on 27th November as part of our 30th Annual Conference. They were presented by Dr Lynne Sedgemore CBE, a supporter and leading practitioner of college marketing from its earliest days, and supported by our sponsors and exhibitors. Our thanks to them, and to all our entrants for making it such a great evening of celebration and achievement.

The awards made were:

Category Award College
Internal Communications Campaign Gold West London College
  Highly Commended Telford College
External PR/Communications Campaign Gold Evolve Learning Group, part of West London College
  Silver The Guildford College Group
  Highly Commended South & City College Birmingham
Events management Gold Bedford College Group
  Silver West London College
  Silver Boston College
Innovation Gold Stoke on Trent College
Digital & Social Media campaign, sponsored by Net Natives Gold LTE Group
  Silver West London College
  Highly Commended Milton Keynes College
Website development project, sponsored by FEmarketing Gold City College Plymouth
  Silver Lewisham Southwark College
  Silver West Kent College
  Highly Commended Barnsley College
Specialised Recruitment Campaign Gold West London College
  Silver Evolve Learning Group, part of West London College
  Highly Commended Preston’s College
Full-time Prospectus Gold The Cornwall College Group
  Silver The Sheffield College
  Highly Commended Havering College of Further & Higher Education
School Leaver Recruitment campaign, sponsored by Hotcourses Group Gold West London College
Marketing Team of the Year 2017, sponsored by AoC Gold South & City College Birmingham
  Silver West London College
  Highly Commended Milton Keynes College
  Highly Commended Lewisham Southwark College

Countdown reminder to the FE First Awards 2017 – just over 2 weeks to go!

September 12, 2017

Don’t forget there’s just over 2 weeks to go to submit your FE First Awards 2017 – so don’t delay starting to put your entries together! There’s still time if you get going soon!

What are the categories for 2017?

  • External PR/Communications campaign
  • Internal Communications campaign
  • Events management
  • Website development, sponsored by FEmarketing
  • Innovation
  • Digital and social media campaign, sponsored by Net Natives
  • School leaver recruitment campaign, sponsored by Hotcourses
  • Specialised recruitment campaign
  • Full-time prospectus
  • Marketing Team of the Year*, sponsored by AoC
  • Lifetime Achievement Award*

(* categories only open to CMN member colleges at the time of the award on 27th November)

What do I need to do?

  • DOWNLOAD THE ENTRY FORMS from m-network.org/cmn-awards along with more supporting information and the Awards brochure. EACH CATEGORY HAS ITS OWN ENTRY FORM SO MAKE SURE YOU DOWNLOAD THE RIGHT ONES!
  • Send your entries in either hard copy to F16, Preston Technology Centre, Marsh Lane, Preston, PR1 8UQ, or by email to office@m-network.org
  • Get them in by the closing date: 28th September 2017
  • Enter several categories – CMN member colleges enjoy reduced fees if they enter 3 or more categories.
  • Make sure you come to the FE First Awards evening at our 30th Annual Conference on Monday 27th November (evening starts at 6.30pm with a reception sponsored by our conference exhibitors.) More about our speakers, topics and how to book at m-network.org/cmn-conference

What last year’s winners said:

“We were thrilled and delighted to receive the Gold FE First Award for our website development project. To be recognised for this work by our peers and to receive Gold against such strong competition meant so much to us.” Chichester College

 “Winning Gold for ‘Marketing Team of the Year’ and Silver for ‘School Leaver Recruitment Campaign’ in 2016 was such a big boost for a small team who have worked tremendously hard to turn the college around…” Lewisham Southwark College

 Our principal was with us at the FE First awards ceremony and was delighted with our achievement. This endorsement has helped us make a business case for further investment … which we will be progressing with this year.” Northampton College

 “Entering the College Marketing Awards is a fantastic opportunity to showcase the work your team is carrying out in what are challenging times for both student recruitment and the sector. Being recognised by your peers and the industry gives you the weight to go back and demonstrate the value you bring to your organisation.” Stafford College

If you have any queries about entering the awards, check out the information available at m-network.org/cmn-awards

Countdown to the FE First Awards entries – just over 3 weeks to go!

September 4, 2017

There’s just over 3 weeks to go to submit your FE First Awards 2017 – so now’s the time to start getting your entries together!

What are the categories for 2017?

  • External PR/Communications campaign
  • Internal Communications campaign
  • Events management
  • Website development, sponsored by FEmarketing
  • Innovation
  • Digital and social media campaign, sponsored by Net Natives
  • School leaver recruitment campaign, sponsored by Hotcourses
  • Specialised recruitment campaign
  • Full-time prospectus
  • Marketing Team of the Year*, sponsored by AoC
  • Lifetime Achievement Award*

(* categories only open to CMN member colleges at the time of the award on 27th November)

What do I need to do?

  • DOWNLOAD THE ENTRY FORMS from m-network.org/cmn-awards along with more supporting information and the Awards brochure. EACH CATEGORY HAS ITS OWN ENTRY FORM SO MAKE SURE YOU DOWNLOAD THE RIGHT ONES!
  • Send your entries in either hard copy to F16, Preston Technology Centre, Marsh Lane, Preston, PR1 8UQ, or by email to office@m-network.org
  • Get them in by the closing date: 28th September 2017
  • Enter several categories – CMN member colleges enjoy reduced fees if they enter 3 or more categories.
  • Make sure you come to the FE First Awards evening at our 30th Annual Conference on Monday 27th November (evening starts at 6.30pm with a reception sponsored by our conference exhibitors.) More about our speakers, topics and how to book at m-network.org/cmn-conference

What last year’s winners said:

“We were thrilled and delighted to receive the Gold FE First Award for our website development project. To be recognised for this work by our peers and to receive Gold against such strong competition meant so much to us.” Chichester College

 “Winning Gold for ‘Marketing Team of the Year’ and Silver for ‘School Leaver Recruitment Campaign’ in 2016 was such a big boost for a small team who have worked tremendously hard to turn the college around…” Lewisham Southwark College

 Our principal was with us at the FE First awards ceremony and was delighted with our achievement. This endorsement has helped us make a business case for further investment … which we will be progressing with this year.” Northampton College

 “Entering the College Marketing Awards is a fantastic opportunity to showcase the work your team is carrying out in what are challenging times for both student recruitment and the sector. Being recognised by your peers and the industry gives you the weight to go back and demonstrate the value you bring to your organisation.” Stafford College

If you have any queries about entering the awards, check out the information available at m-network.org/cmn-awards

4 weeks to go for entries to the FE First Awards!

August 25, 2017

There’s just 4 weeks to go to submit your FE First Awards 2017 – so now’s the time to start getting your entries together!

Categories for 2017:

  • External PR/Communications campaign
  • Internal Communications campaign
  • Events management
  • Website development, sponsored by FEmarketing
  • Innovation
  • Digital and social media campaign, sponsored by Net Natives
  • School leaver recruitment campaign
  • Specialised recruitment campaign
  • Full-time prospectus
  • Marketing Team of the Year*, sponsored by AoC
  • Lifetime Achievement Award*

(* categories only open to CMN member colleges at the time of the award on 27th November)

 

DON’T FORGET:

  • Each category has its own entry form, downloadable from m-network.org/cmn-awards along with more information and the Awards brochure.
  • Send your entries in either hard copy or by email.
  • Closing date: 28th September 2017
  • Reduced fees if you enter 3 or more categories.
  • Awards made at our 30th Annual Conference on Monday 27th November (evening starts at 6.30pm with a reception sponsored by our conference exhibitors.) More about our speakers, topics and how to book at m-network.org/cmn-conference

 

What last year’s winners said:

“We were thrilled and delighted to receive the Gold FE First Award for our website development project. To be recognised for this work by our peers and to receive Gold against such strong competition meant so much to us.” Chichester College

 “Winning Gold for ‘Marketing Team of the Year’ and Silver for ‘School Leaver Recruitment Campaign’ in 2016 was such a big boost for a small team who have worked tremendously hard to turn the college around…” Lewisham Southwark College

 Our principal was with us at the FE First awards ceremony and was delighted with our achievement. This endorsement has helped us make a business case for further investment … which we will be progressing with this year.” Northampton College

 “Entering the College Marketing Awards is a fantastic opportunity to showcase the work your team is carrying out in what are challenging times for both student recruitment and the sector. Being recognised by your peers and the industry gives you the weight to go back and demonstrate the value you bring to your organisation.” Stafford College

If you have any queries about entering the awards, please contact office@m-network.org

 

30th Annual Conference – programme update

August 22, 2017

Our 30th Annual Conference is planned for 27 November at the Hilton Warwick. Watch the website and the blog here for information as it becomes available. Our theme will be growth – looking forward at how marketing supports college development in a challenging and ever-changing environment. By November, we’ll be a bit closer to Brexit and we have a new government – what do these mean for colleges?

Speakers and topics for our 30th Annual Conference…

  • Ian Pryce CBE, Principal & CEO, Bedford College Group
  • Sonia Furley, Head of Marketing & Communications, Lewisham Southgate College
  • Michael Bennett, Head of Student Recruitment, London Metropolitan Univeristy
  • Lee Parker, Head of Marketing & Communications, Milton Keynes College
  • Ben Verinder, Managing Director, Chalkstream Communications
  • June Cory, My Mustard
  • Simon Connor, Director, FEmarketing
  • Mark Whittaker, Director of Marketing, Stoke on Trent College
  • Sue Wilson, Bedford College
  • Susanne Davies, Group Marketing Manager, North Warwickshire & South Leicestershire College Group

Topics we aim to cover will include:

  • Growing HE in FE
  • Using market research for growth
  • Marketing strategy for growth
  • Maximising conversion through CRM/admissions strategies
  • Growing social engagement
  • Marketing apprenticeships for growth
  • Merger communications – growing the reputation of “new” colleges
  • and much more…..

Bookings already coming in – go to the website for more information and to book or download the brochure and booking form here.

Look forward to seeing you there!