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Regional networking meeting, 15 March 2017

February 13, 2017

p1050920-copyOur second networking meeting of 2017 is at Tresham College of Further & Higher Education on 15th March 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Sean Howitt, Marketing Manager, Solihull College
Higher Education in FE – Awareness Raising and Branding

During a time of increased competition, Solihull College & University Centre looked to increase awareness of its higher education provision.  By differentiating its HE branding and using a multitude of platforms to communicate with its audience, the College increased its HE applications by 17% compared to the previous year.

Craig Emery, Head of Marketing, Writtle University College
A successful rebranding project…

Writtle University College carried out a rebrand project in 2016. This presentation will outline the key requirements, stages and achievements of the rebrand, whilst discussed the major challenges and outcomes of the project.

12.00 Round-table discussion time for your topics

12.30 Lunch

Making it personal – automatically
CRM and email marketing tools now feature an increasing amount of automation and personalisation capability. Sue Titmuss, Head of Marketing and Social Media at Tresham College will show how Tresham has been using these features to increase turnout for open evenings and to ensure that our keep warm communications throughout the year are more relevant to each potential student.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Tresham College, Oakley Road, Corby, Northamptonshire, NN17 1NE

Thanks to Tresham College for their hospitality.

Two marketing posts available at City of Bristol College…

February 6, 2017

Two jobs available at City of Bristol College today – a Marketing Manager and a Digital Media & Web Content Officer are required. More details and web links below:

Digital Media and Web Content Officer
Salary: £23,946 – £26,166
Closing date: 12th February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/digital-media-and-web-content-officer/

Marketing Manager
Salary: £36,240
Closing date: 22nd February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/marketing-manager/

Good luck!

Regional networking meeting, 22 February 2017

February 2, 2017

p1050920-copyOur first networking meeting of 2017 is at Salford City College on 22nd February 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network and John Spindler, Principal, Salford City College

Simon Connor, FEmarketing

Simon recently interviewed 33 college marketing managers who shared their student recruitment, keep warm and enrolment processes. We have distilled seven key traits that your marketing team must have to help you achieve your student recruitment and enrolment objectives. Simon will include the outcomes and insights from his workshop at our 2016 Annual Conference when he first shared this research with members.

Rebekah Wilkins, Director of Marketing & Learner Services, Salford City College – Curriculum Planning for Marketing

Who is responsible for coming up with new course ideas and taking the bold decision to stop provision?  This session will tell you how Curriculum Planning is done at Salford City College in a planned, timed and informed way and a way which includes the marketing team!  Becky will share the forms that the curriculum teams use, how decisions are made and how this feeds through to give marketing the time needed to sell the provision.

12.00 Round-table discussion time for your topics

12.30 Lunch

Anna Crockett, The One Agency 

Anna has worked with a number of North West colleges on their marketing campaigns, and will discuss the use of digital ad vans as part of these campaigns. The One Agency has also donated a day’s ad van campaign, worth up to £1000, to be won by one of our delegates through a prize draw.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Salford City College, Future Skills @Media City campus, Dakota Avenue, Salford, M50 2PU

Thanks to Salford City College for their hospitality.

30 years of the College Marketing Network

February 2, 2017

Print

2017 sees the 30th year of the College Marketing Network, founded in 1987 by a group of college marketers at the then FE Staff College near Bristol. According to a newsletter of 1997, this was when a course for marketers led to the idea of a Network, to support isolated people doing a difficult job – everyone wanted to talk to like-minded people and gain strength from colleagues facing similar challenges and constraints.

Over the intervening years, the Network has changed tremendously – not least because when it started, there seemed to be much more time for those involved to devote to it on a voluntary basis, alongside their day-to-day jobs. Now, members and their budgets are under so much pressure that it’s not always easy to get out even to a short networking meeting, let alone the annual conference.

So we have changed and adapted and now the JISCmail network is one of our most-used services, enabling members to ask each other questions, share experiences and get help from colleagues without leaving their desks. We still offer the chance to meet up at our Winter/Spring series of networking meetings and we still run the Annual Conference, as we believe there is little to match the chance to get out and meet colleagues away from the pressures of the workplace, but we aim to offer support for those who can’t manage this too.

And we started the FE First Awards in the late 1990s to recognise the best in college marketing – an opportunity every year to celebrate the creative, innovative work you do.

We couldn’t do much of this without the organisations who have supported the network over the years in all sorts of ways, and we are grateful to everyone who has worked with us either individually or as a company – and if you want to be associated with us as we celebrate 30 years, please get in touch at office@m-network.org!

Looking back over this period, we forget sometimes how rapidly things have changed – in 1997 the CMN administrator could write that “at present, not everyone is on the Internet.” At around the same time, we ran a course called “What is the Internet?” Yet we know that there are still many of you out there wrestling with the same basic problems that brought the Network into being – working under huge pressures in small units on a massive range of tasks. And as long as that’s the case, we hope there’ll still be a role for the College Marketing Network.

Jobs: Marketing Co-ordinator, City of Wolverhampton College

February 2, 2017

There’s a Marketing Co-ordinator role now available at City of Wolverhampton College – salary range £18415-£20,729, closing date 8th February. See http://www.wolvcoll.ac.uk/careers/job-store/ for more…..

FE First Awards 2016 winners

February 2, 2017

The College Marketing Network’s  2016 FE First Awards for marketing excellence were presented at the Gala Dinner held on Monday 28th November as part of our 29th Annual Conference at the Hilton Northampton. The FE First Awards 2016 were presented by Joe Billington, Deputy Director Customer Engagement, Skills Funding Agency.

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Congratulations to all our winners, and our thanks to all the entrants, to our judges and to our sponsors.

 

 

The results were:

Category Award College
Communications Campaign, sponsored by Freshwater
Gold Activate Learning
Silver Shrewsbury College
Events management Gold Stafford College
Highly Commended West Suffolk College
Website development project, sponsored by FEmarketing Gold Chichester College
Silver Barnet & Southgate College
Highly Commended Newcastle-under-Lyme College
Digital & Social Media campaign, sponsored by Education Cubed Gold Northampton College
Silver Barnet & Southgate College
Highly Commended New College Stamford
Specialised Recruitment Campaign Silver Solihull College & University Centre
Highly Commended Newcastle-under-Lyme College
School Leaver Recruitment campaign, sponsored by Net Natives Gold Westminster Kingsway College
Silver Lewisham Southwark College
Highly Commended Bedford College
Full-time Prospectus Silver Newcastle-under-Lyme College
Highly Commended UCB (University College Birmingham)
Highly Commended  City of Wolverhampton College
Lifetime Achievement Award Ijeoma Akigwe, Westminster Kingsway College
Marketing Team of the Year 2016, sponsored by AoC Gold Lewisham Southwark College
Silver Writtle University College

FE First Awards 2016: Website Development Award, sponsored by FEmarketing

September 14, 2016

The College Marketing Network is inviting entries for its prestigious FE First Marketing Awards 2016. The awards will be presented at the Network’s Gala Dinner on Monday 28th November 2016 as part of our 29th Annual Conference.

Website Development Award, sponsored by FEmarketing

Your website is fundamental to the college’s marketing and communications mix. Requiring constant updating and development, websites also need to be attractive, informative, interactive and up-to-date.

This award is an opportunity for you to show how you are managing and developing your website, and to evaluate what it is achieving as part of your ongoing communications development. It is an award for website development as much as a design award: the website is judged as a marketing tool, which requires regular monitoring, analysis and updating in response to feedback and usage, and the entry should focus on this aspect.

Judges will be looking for innovation, clarity, ease and fluidity of navigation and most importantly, user-friendliness in the website. Criteria for success will also include understanding the target markets, the collection of marketing data, customer focus, opportunities for interaction and effective analysis of usage statistics.

Your submission should include information about why and how the website development was undertaken, what analysis is done of its effectiveness and how it has been developed in the light of feedback. It should include clear SMART objectives for the website development project and an analysis of how far these have been achieved. Screen grabs are useful to illustrate progress.

“Winning the FE First Award is not only a great confidence boost for the team – and a thoroughly enjoyable night out – it also has great strategic importance.  The awards are an opportunity to compare ourselves against the best in the sector.  If the academics have Ofsted and student services have the Matrix standard, this is our moment to challenge our strategy, implementation and evaluation techniques against the very best the sector has to offer.  To win is a great achievement and means we can move forward, taking more risks, with belief and conviction.” – South Essex College

To download the category entry forms and more information, go to www.m-network.org/cmn-awards

Checklist for entries:

The following items MUST be included with your entry:

  • 1 awards entry form, supplied with the brochure which you can download at www.m-network.org/cmn-awards to cover all the categories you enter;
  • A purchase order number or entry fee for the total number of entries;
  • 3 copies of each category submission, including any prospectuses, brochures or campaign literature, in 3 separate folders;
  • A completed proforma executive summary at the front of each of the three copies of your entry.

All category entry forms and a blank executive summary form are all downloadable from www.m-network.org/cmn-awards

CLOSING DATE: 26th SEPTEMBER 2016