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College Marketing Network, 30th Annual Conference

July 10, 2017

Our 30th Annual Conference is planned for 27 November at the Hilton Warwick. Watch this page for information as it becomes available. Our theme will be growth – looking forward at how marketing supports college development in a challenging and ever-changing environment. By November, we’ll be a bit closer to Brexit and we’ll have a new government – what will these mean for colleges?

Download our conference brochure here (including costs and booking form) and a booking form separately here.

Could you contribute? – feedback always tells us that delegates value workshops and contributions from peers most highly. We need college marketers to volunteer to lead workshops and contribute to plenaries – get in touch at office@m-network.org to find out more.

Meanwhile, here’s some feedback from delegates:

  • Very informative and worthwhile.
  • A “must-have” activity to plan into your annual marketing budget.
  • Worthwhile taking a breath and stepping out of your day job to talk to peers, pick up tips and do some blue-sky thinking!
  • Covered all critical issues facing FE marketers today and a great networking opportunity.
  • Good opportunity to network, bond with your team and find out some marketing insights from other colleagues.
  • A great event where you can network with other college marketing professionals, share best practice and discuss challenges within the FE sector.
  • Excellent event for sharing good practice, networking with marketing people at all levels and in a relaxed and pleasant atmosphere. Highly recommend it.
  • An excellent support group. Great to discuss ideas and developments and be reassured that we are all working with the same issues!

FE First Awards for marketing excellence 2017
Celebrating the best in college marketing – the FE First Awards 2017 will be presented at the conference’s Gala Dinner on Monday 27th November. (Entry to the Gala Dinner and pre-dinner drinks reception is included in a full residential conference booking.)

Support the FE First Awards and 30th Annual Conference in 2017
Are you a company working with FE and post-16 marketers? Find out about opportunities to support the Awards and conference here, or contact office@m-network.org

Networking meeting, Lewisham Southwark College, 10 May

April 13, 2017

Our next networking meeting of 2017 will be at Lewisham Southwark College (Southwark Campus) on Wednesday 10 May. Our programme includes:

10.30 Introductions and welcome – College Marketing Network

Mark Phillips, Digital Team Leader & Christina Savvides, Emarketing Analyst, Barnet & Southgate College
Social media – it’s not just marketing
Barnet and Southgate College uses many social media platforms to market their courses and support the College’s brand and ethos. Mark and Christina will explain how they use different platforms for different audiences and for varying aims – including a briefing on their latest community cohesion project.

Hazel Saegert, Digital Marketing Officer, Chichester College
Building a new website
Building an entirely new cross-college website is one of the biggest projects a marketing team can undertake. In this session we’ll run through the challenges and successes that handling a website build can entail: from securing budget, deciding who to involve and managing project research, to choosing an external agency, developing the site itself, and dealing with launch day and beyond.

12.00 Round-table discussion time for your topics

12.30 Lunch

Sonia Furley, Head of Marketing & Communications, Lewisham Southwark College
Managing your brand during difficult times
Many colleges are experiencing downgrading with Ofsted and / or mergers – which can leave your brand and reputation in jeopardy. Lewisham Southwark College received two Grade 4’s following its merger, but has now turned the corner to a brighter future. This session explores the work the college and the marketing team completed to reposition itself with staff, students and the community during difficult times.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Lewisham Southwark College – Southwark Campus, 25 The Cut, SE1 8LF. Opposite Southwark tube station (Jubilee line), or 3 minutes’ walk from Waterloo and Waterloo East train stations.

The meeting will be held in Room S120. You will be asked to wear a visitor lanyard at all times.

Thanks to Lewisham Southwark College for their hospitality.

£30 pp CMN member colleges, £80 pp non CMN member colleges – book via Eventbrite here or contact office@m-network.org

PR & Marketing Officer vacancy

April 4, 2017

There’s a new vacancy for a PR and Marketing Officer at Salford City College:

Salary: £19,577 per annum with incremental progression to £22,267
Advert Closing Date: midnight on Sunday 9th April 2017
Interview Date: 13th April 2017
Contract Type: Permanent
Hours per Week: 37

Find out more here

Networking meeting, City of Oxford College, 12 April

March 22, 2017

Our next Networking meeting of 2017 is at City of Oxford College on 12 April. £30 pp CMN member colleges, £80 pp non CMN-member colleges. Email office@m-network.org to book with a PO or book with a credit card here.

Programme:

10.15am  Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Miriam Braham, Group Director of Marketing & Communications, Activate Learning Group
Influencing intelligent business decisions

In an ever-changing and competitive education market, it’s critically important that colleges make good decisions relating to their products, services and customer experience. In this session you will hear how market intelligence and bespoke research is supporting colleagues across the Activate Learning group to take the right actions to achieve their business objectives.

Sarah Baxter, Director of Sales & Marketing, Bedford College
Please sir, I want some more.. students

How many colleges have been asked to grow their 16-18 student numbers in a market where this population is declining?  In this session, we will share with you how you can grow student numbers by focussing on conversion rates.  We will look at what you should be measuring, how to avoid some of the pitfalls associated with analysing data, and provide you with some real live examples of the techniques Bedford College has used to drive up student recruitment.

12.00 Round-table discussion time for your topics

12.30 Lunch

Sarah Irving, Head of Marketing & Admissions, Amersham & Wycombe College
Running successful social media campaigns….

The day will end by 2.00pm. Timings and programme order are given for guidance and may be subject to change.

Venue: City of Oxford College, Oxpens Road, Oxford, OX1 1SA

 Thanks to City of Oxford College (part of the Activate Learning Group) for their hospitality.

 

Feedback from our Tresham College meeting included the following comments:

  • “Great to catch up with colleagues in the same situation”
  • “Excellent speakers and great venue”
  • “Fantastic presentations – great current topics discussed”
  • “Great discussions, good advice on a range of topics”

– so don’t miss out on your chance to attend our next get-together!

Support the FE First Awards 2017 and our 30th anniversary conference

March 3, 2017

web_graphicsponsorsbrochure

Our 30th anniversary annual conference will be at the Hilton Warwick, Monday 27 November 2017, where we’ll be celebrating the best in college marketing at the FE First Awards on the Monday evening. Join the celebrations by supporting our conference and/or the awards – read more here.

Thanks to all our supporters in 2016 – Association of Colleges, Concept 4, Education Cubed, FEmarketing, Forward & Thinking, Freshwater, Hobsons, Lesniak Swann, Net Natives and Red Kettle Media. We look forward to seeing you in 2017!

Regional networking meeting, 15 March 2017

February 13, 2017

p1050920-copyOur second networking meeting of 2017 is at Tresham College of Further & Higher Education on 15th March 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Sean Howitt, Marketing Manager, Solihull College
Higher Education in FE – Awareness Raising and Branding

During a time of increased competition, Solihull College & University Centre looked to increase awareness of its higher education provision.  By differentiating its HE branding and using a multitude of platforms to communicate with its audience, the College increased its HE applications by 17% compared to the previous year.

Craig Emery, Head of Marketing, Writtle University College
A successful rebranding project…

Writtle University College carried out a rebrand project in 2016. This presentation will outline the key requirements, stages and achievements of the rebrand, whilst discussed the major challenges and outcomes of the project.

12.00 Round-table discussion time for your topics

12.30 Lunch

Making it personal – automatically
CRM and email marketing tools now feature an increasing amount of automation and personalisation capability. Sue Titmuss, Head of Marketing and Social Media at Tresham College will show how Tresham has been using these features to increase turnout for open evenings and to ensure that our keep warm communications throughout the year are more relevant to each potential student.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Tresham College, Oakley Road, Corby, Northamptonshire, NN17 1NE

Thanks to Tresham College for their hospitality.

Two marketing posts available at City of Bristol College…

February 6, 2017

Two jobs available at City of Bristol College today – a Marketing Manager and a Digital Media & Web Content Officer are required. More details and web links below:

Digital Media and Web Content Officer
Salary: £23,946 – £26,166
Closing date: 12th February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/digital-media-and-web-content-officer/

Marketing Manager
Salary: £36,240
Closing date: 22nd February 2017
http://www.cityofbristol.ac.uk/jobs/vacancies/marketing-manager/

Good luck!