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Networking meeting, Bournville College – coming soon

April 19, 2016

Our next networking meeting will be at Bournville College on 11 May – book now to secure your place!

£30 pp (CMN member colleges – £80 pp non-member colleges.) Book with PO or cheque by contacting office@m-network.org, or pay by credit card via the Eventbrite link here: https://www.eventbrite.co.uk/e/networking-meeting-bournville-college-tickets-20695844829?aff=ebrowse  (includes small Eventbrite admin charge)

Programme:

10.15am Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome

Alma Aganovic, Assistant Principal, Bournville College – Area reviews update

Gary Pluck, Marketing Manager, Birmingham Metropolitan College
More for Less – Digital & Social Media Marketing

A presentation that looks at the context, rationale and successful outcomes of Birmingham Metropolitan College’s FE First Gold Award winning Digital & Social Media Campaign. The presentation will describe how the marketing team segmented and targeted their audience using the full mix of digital channels looking at what worked – and what didn’t – and how tracking and goal setting were utilised to define conversion rates and best ROI.’

Charmian Turner, Marketing Manager, Shrewsbury College
Increasing HE recruitment – winner of the Specialised Recruitment FE First Gold 2015

As a main income stream Shrewsbury College needed to increase HE enrolment and were up against competition (and a much larger budget!) of a local university centre.

The “Why not you too?” campaign focused on getting messages across to local people about the benefits of studying HE courses at a local college, using real student examples with different lifestyles.

Round-table discussion time for your topics

12.30 Networking buffet lunch

Tom Bower, Senior Marketing Executive, Stafford College
Delivering an award winning school leaver campaign on £15k

Stafford College were on a three year decline in applications. Following the appointment of a new team in October, the department set out to rejuvenate a tired brand to appeal to students. The marketing team were only allocated a £15K budget, down from £60K the previous year, for the school leaver campaign. Using internal resources from the college’s creative curriculum teams and a new marketing strategy the team were able to deliver an increase in applications and conversions. The college ended the year with a 14% increase in applications with the campaign going on to win the FE First Gold Award at the CMN’s Annual Conference.

Venue: Bournville College Conference Centre, 1 Longbridge Lane, Longbridge, Birmingham, B31 2AJ

(Sat nav reference B31 2TW)

http://www.bournville.ac.uk/wp-content/uploads/2013/07/Bournville-College-How-to-find-us.pdf

Thanks to Bournville College for their hospitality.

Networking meeting coming soon – City of Oxford College: UPDATED

March 18, 2016

City of Oxford College
(part of the Activate Learning Group)

Thursday 13th April

Programme

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome

Emma Evans, Marketing Manager, City of Wolverhampton College

Changing perceptions through marketing.
From last resort to first choice, how City of Wolverhampton College changed perceptions by developing the brand, creating effective campaigns and improving school engagement to deliver increased applications.

NEW – Duncan Adams, Group Chief Marketing Officer, Warwickshire College Group

Developing a brand for the future

How do you develop a brand that can not only connect your community to their college but allow you the flexibility to grow, change and develop as an organisation. Warwickshire College Group undertook a wholescale rebranding exercise in 2014 to introduce a new, fresh, contemporary look that gave them the flexibility to grow as a group. Duncan will share the pain and positives of this challenging project and how they got the whole college group on board.

12.00 Round-table discussion time for your topics

12.30 Lunch

Alex Watson, Head of Further Education, Net Natives 

Summer Enrolment and Conversion in Further Education
With more competition from schools, academies, and colleges, there is a real importance on being first choice. Use digital marketing to convert your applications into guaranteed enrolments, by keeping these applications warm and making them part of the college community.

The day will end by 2.30pm. Timings are given for guidance and may be subject to change.


Venue: City of Oxford College, Oxpens Road, Oxford, OX1 1SA

Thanks to City of Oxford College/Activate Learning for their hospitality.

 

£30 pp CMN member colleges. £80 pp non CMN member colleges. Contact office@m-network.org or book via Eventbrite here.

Support college marketing in 2016!

March 3, 2016

FEFirstAwards2016Opportunities to support college marketing in 2016 are now available, with the publication of our new Sponsors’ brochure.

mr231115Awards_032Support the FE First Awards for marketing excellence and/or the 29th Annual Conference to be held at the Hilton Northampton, 28-29 November. Many prices held at 2015 levels.

Read more here – and contact office@m-network.org for more information or to reserve your preferred options.

Networking meeting coming soon – City of Westminster College

March 2, 2016

The second of our 2016 series of networking and CPD meetings will be at City of Westminster College on 16th March. Here’s the programme:

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network

Yasmin Jeffery, Head of Marketing, West Suffolk College, and Ruth McKegney, Marketing and Communications Manager, West Suffolk College

Making a Stand-Out Prospectus

West Suffolk College took the prospectus right back to scratch. Who, what, why and how? Learn how research, focus groups, project management and great partnership working helped an award winning prospectus that has boosted Open Day attendance and application numbers. We will share with you what we learnt along the way.

Natasha Clement-Jones, PR & Marketing Co-ordinator, Farnborough Sixth Form College.

 #whereisthebear – a picture of college life. Creating a digital identity and engaging through social media

A review of the Highly Commended (FE First Awards 2015 Digital and Social Media) Twitter campaign to showcase the College, extend our reach and facilitate the online conversation.”

12.00 Round-table discussion time for your topics

12.30 Lunch

Michael Bennett, Head of Marketing & Communications, and Jade Withrington, Events Co-ordinator, South Essex College

A practical presentation on how this regional college managed relationships with over 60 schools as well as its complex events programme in 2014-15, culminating in winning Gold at the FE First Awards for the launch of their new £45 million Thurrock Campus.

The day will end by 2.30pm. Timings are given for guidance and may be subject to change.

Venue: City of Westminster College, Paddington Green, London, W2 1NB

Thanks to City of Westminster College for their hospitality

How to book:
£30 pp CMN member colleges, £80 pp non-CMN member colleges. Book via Eventbrite or contact office@m-network.org to pay with a PO number/cheque.

First CMN networking meeting of 2016: Salford City College, 18 February

February 12, 2016

Programme:

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome

Fiona Leinster-Evans, Head of Marketing, Trafford College – Collaborative marketing of learning and training opportunities in Greater Manchester. A discussion of collaborative working across the Manchester boroughs.

Simon Connor, FEmarketing – Simon will share what he looks for as a judge of the Website Development category of the FE First Awards and will suggest what you should be prioritising in developing your website for your customers and stakeholders.

12.00 Round-table discussion time for your topics

P104053512.30 Lunch

Rebekah Wilkins, Director of Marketing & Learner Services, Salford City College – Using LMI in Marketing Planning

There is so much LMI available, but what are the key pieces that Salford City College use for planning?  Using a range of LMI data, internal data and the use of Vector and then summarising this and providing it to curriculum teams can help them support you in your role.

Salford City College has developed an area on the intranet to pull together all LMI and then personalise this for the curriculum teams which has proven essential in their recent curriculum planning process, which ultimately will recruit additional students.

The day will end by 2.30pm. Timings are given for guidance and may be subject to change.

 

Venue: Salford City College, Head Office, Frontier House, Merchants Quay, Salford, M50 3SR

Thanks to Salford City College for their hospitality.

 

To book: contact office@m-network.org or go to https://www.eventbrite.co.uk/e/networking-meeting-salford-city-college-tickets-20695614139?aff=ebrowse

£30pp CMN member colleges; £80pp non-CMN member colleges

Good, outstanding & beyond – launching a new College Marketing Network resource for strategic marketers

January 27, 2016

Over the past year, we have been working with a group of senior marketers from Good & Outstanding colleges to develop a new resource for strategic and aspiring college marketing managers. We have been discussing and researching a range of topics, and we will soon be writing to Heads of Marketing at member colleges individually with their log-in and password details for the new website that is the result of our work.

The site is in its early stages, and can develop much more with your input. Members  can comment on published articles and you can supply case studies based on your own experience of any of our topics. You can give feedback on areas you’d like to see covered in the future. We very much hope you will share your experiences in this way, and you can download case study templates from the site to help you.

The site is held on Kajabi.com, and is supported by FEmarketing, who have given us free access to the site for our resource. However, FEmarketing have no interest in the site and all contributions to it are made by and for college marketing professionals.

Current topics include:

  • Budgeting
  • CRM systems
  • Marketing strategy
  • Marketing teams structure and development
  • Marketing Multi academy trusts
  • Market research
  • Mentoring
  • Supporting Ofsted
  • Working with SLT

…and with your help we can develop more.

What happens next

Heads of Marketing in member colleges will soon receive their user names and passwords for the site. You can then view the features, download case study templates, add your comments and experiences to featured posts (all comments will be moderated) and give your feedback.

Your membership of the site will only be valid as long as your college remains in membership of CMN.

We’d like to thank all the contributors to the Good & Outstanding group who have put in so much work over the past year.

CMN networking meetings 2016 – dates announced

January 14, 2016

CMN Networking meetings 2016

Our first networking and CPD meeting dates of 2016 are now arranged for:

18 February – Salford City College (Eventbrite link: https://www.eventbrite.co.uk/e/networking-meeting-salford-city-college-tickets-20695614139?aff=ebrowse)

16 March – City of Westminster College (Eventbrite link: https://www.eventbrite.co.uk/e/networking-meeting-city-of-westminster-college-tickets-20695719454?aff=ebrowse)

13 April – City of Oxford College (TBC): (Eventbrite link: https://www.eventbrite.co.uk/e/networking-meeting-city-of-oxford-college-tickets-20695787658?aff=ebrowse)

11 May – Bournville College (Eventbrite link: https://www.eventbrite.co.uk/e/networking-meeting-bournville-college-tickets-20695844829?aff=ebrowse)

Programmes will be circulated shortly, meanwhile you can book either by completing the attached booking form with a PO for £30 per person (total cost, no VAT), or via Eventbrite to pay by credit card.

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