Our next regional networking meeting will be at West Thames College on 15th April, and will focus on using research for recruitment and curriculum planning, the digital prospectus and discussion of your priorities and issues.
The programme includes:
10.15am Arrival, registration and coffee for a 10.30am start.
Michael Bennett, Head of Marketing & Communications, South Essex College
Using research to support 16-18 marketing strategy
How South Essex College used primary and secondary research to define key messages and identify new markets. The presentation will include the tactics used, the cost and the outcomes.
Elvie-Jo Shergold, Head of Commissioning, Barnet & Southgate College
Curriculum planning based on LMI
Barnet and Southgate College have piloted a new approach to curriculum planning and the embedding of LMI data is leading that process. This informal session will explain the college’s unique approach to using LMI effectively and talk through some of the barriers to success it is now grappling with.
Dave Cooper, Digital Edge UK (formerly Director of Marketing, Solihull College)
For most Colleges the need to move from print prospectuses to digital versions is well recognised but the cost of doing this has for many proved prohibitive. Building on experience at a number of colleges, there is now a licensed programme that allows colleges to build their own prospectus or indeed multiple targeted prospectuses – HE, Engineering, Management etc – using available video/photo media at a fraction of the cost of a bespoke system. Included in this is the use of Leaflet Hub to ensure efficient access to accurate course information.
We will also have time to discuss issues you want to raise with colleagues in a round-table session before lunch.
The day will end by 2.30pm. Timings are given for guidance and may be subject to change.
Venue: West Thames College, London Road, Isleworth, TW7 4HS
Thanks to West Thames College for their hospitality.
- PR campaign
- Communications campaign
- Events management
- Digital and social media campaign/initiative
- School leaver recruitment campaign
- Specialised recruitment campaign
- Print publication
- Full-time prospectus
- Marketing Team of the Year*
*= only open to CMN members
As always, we value our members’ feedback and input into the awards categories – do they reflect your priorities? Give us your feedback via firstname.lastname@example.org by Friday 27th March.
- Very interesting and informative
- Some interesting and innovative ideas that I hope to apply to my team’s future marketing campaigns
- Excellent thank you
- Really good in terms of networking and interesting to discuss team structures
Next date – 15th April at West Thames College. Book now for your FREE place (CMN member colleges only)
It was great to attend my first meeting yesterday. Can you make sure I’m on any mailing lists so I can find out about upcoming events? Also can I sign up to Jist-mail that was spoken about at the meeting?
Hello, really enjoyed yesterday’s meeting and already looking forward to the next. Please can I sign up for the JISCmail?
Good mix of topics covered and the round table discussion was very useful.
I enjoyed attending the meeting for the first time. I liked hearing from other colleges and the biometrics session was interesting.
Great event, very useful thanks!
Interesting – good to meet other marketers and discuss challenges and successes.
Great first event, wish we’d attended sooner! Can’t wait for the next one!
Useful to know what colleges spend on campaigns, and especially to know what worked/didn’t.
Round table discussion – excellent. Very interesting biometrics discussion, probably ahead of the curve for us.
Encouraging to know we’re all in the same boat. Changing perceptions very useful, lots of tips to take home.
Next meeting at Aylesbury College on 4th March – FREE to CMN member colleges, £75 to non-members. Contact email@example.com