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CMN joins RCU to research marketers’ data needs

January 31, 2012

LSIS haverecently commissioned a new research study looking at how providers can most effectively use data in the marketing process to identify needs and promote what they do. The research will involve an online survey of marketing departments and senior staff and interviews with providers and will take place during February and March. 

CMN will be actively supporting this research study, as we believe that it will help to recognise the increased strategic importance of marketing teams in the new FE landscape. At some of our regional meetings this year, we will be running workshops to support the research study as part of the day, facilitated by RCU Ltd., to assess your views and needs.   

The specific aims of the study are:-  

  • To provide guidance on how to obtain and use reliable data to identify market needs;
  • To identify existing and/or emerging effective practice in the use of data in the marketing process;
  • To identify how providers use data to market their services and demonstrate impact to learners, employers and other stakeholder groups;
  • To help individual organisations promote their activity effectively.

The research will lead to the creation of an Effective Practice Guide with advice on sources of information, guidance and checklists for organisations on how to obtain and use data in the marketing process and to provide illustrative examples of emerging good practice from across the sector. The findings from the research will also be used to steer and influence national policy.

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