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Regional meeting at Bishop Auckland College

March 15, 2012

One of the main highlights of our visit to Bishop Auckalnd College last week was the tour of the new building – it took a while to work out what the difference was from other colleges I’ve visited but I realised it was the carpets throughout. The whole atmosphere of the college was quiet and calm, and Marketing Manager Kevin Burns told us that there had been long debates about whether to go for this option but it has really worked well.

We also saw a fabulous new resource centre, a sixth form centre for vocational students which seemed well used and respected, and overall an interesting design based on a long narrow footprint, forced on the college by the site and the need to build behind the old college before it was knocked down.

The programme was equally interesting, offering the chance to discuss KirkleesCollege’s partnership with Huddersfield Town FC, an initiative that has brought huge benefits to both parties and given Kirklees worldwide publicity as the club has climbed up the league table.

Kevin led a discussion about HE in FE and Richard Boniface of RCU took us through the research project into the use of data in marketing. Feedback from delegates was good and we are very grateful to Bishop Auckland for hosting us and providing lunch. Delegates also appreciated the welcome from principal Anne Isherwood, and her warm words in support of marketing as a vital activity in the current difficult times.

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