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Sparsholt College – southern regional meeting report

May 25, 2012

On a burning hot May day, winding through the leafy lanes of Hampshire seems more associated with holidays than work – but yesterday I found myself thnking how lucky I was to be wending my way toSparsholt College in the beautiful countryside near Winchester for our southern regional meeting.

Sparsholt covers many acres of countryside, all of it green and rolling, and the brief tour of part of its campus left most of us envious of such a lovely working environment. But we did turn our attention to work, hearing from speakers on HE in FE and mobile marketing as well as having time for a brief discussion of the pitfalls, pros and cons of international marketing.

Kailan D’Arcy, Marketing Communications Manager for The Student Room, presented the results and findings of the recent research project carried out by The Student Room on behalf of the CMN into student perceptions of HE in FE. There was lots of interest in the results, which also raised lots of new questions, and we hope to have an update with further information at the Annual Conference in November.

Alex Hughes, Lead Trainer for Net Natives, ran through the latest in mobile marketing, and discussed the reasons why developing your website for mobile applications may be more useful, and more cost effective, than having an App. Delegates shared their experiences of both platforms, before breaking for a buffet lunch.

Leslie Currie, Senior Project Officer for Supporting Professionalism in Admissions (www.spa.ac.uk) then shared with us his perceptions of the issues FE colleges are currently having to face in marketing their HE offer, and delegates gave him lots of feedback about their experiences. The CMN will be following this up and asking members more widely for their views.

We finished with a brief tour of just part of the campus, and set off home wishing all our college campuses could be as green and pleasant! Our thanks to Sparsholt for hosting us and making us so welcome.

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