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Summer Conference next week – final speaker line-up

June 22, 2012

Our Summer Conference 2012 is coming next week – and the final speaker line-up (all being well) is below. There are still a few places left if you still want to book – £155 for CMN members, £225 to non-members. Contact the office at office@m-network.org for more information.

Programme:

10am – Registration & coffee

10.30 – Welcome & introductions

10.40 – Opening plenary: Introducing the research
Rationale, methodology and findings (1): using external data to inform planning and development
Richard Boniface, RCU & Tim Kelly, LSIS Associate

11.45 – Case study 1
The use of research withinDerbyCollegefor strategy and business planning, and how this then informs Marketing campaign activity.
Sara Jenkins, Market Research & CRM Manager, Derby College

12.15 – Case Study 2
Making use of web-based data.
Dave Cooper, Director of Marketing, Solihull College

12.45 – Lunch

1.45 – Research findings (2)
Using data to inform and develop marketing activities.
Richard Boniface, RCU

2.30 – Case Study 3
Measuring reputation: Kirklees College commits to a significant research programme each year to monitor the reputation of their college with schools, careers advisers, employers, residents and enrolling students.  This presentation explores how, using the research, the marketing and PR team are able to self-assess and plan activity for the following year.
Michael Bennett, Head of Marketing & PR, Kirklees College

3.00 – Case Study 4
Bedford College: using data for curriculum planning and to shape marketing activity.
Presented by Phil Lucas, The Education Marketing Practice

3.30 – Panel question and answer/discussion session.

4.00 – End of conference

The College Marketing Network reserves the right to make any changes that may be required by circumstances.

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