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FE First Awards for marketing excellence 2012- entry criteria

September 3, 2012

For College Marketing Network members thinking of entering Marketing Team of the Year or the FE Marketing Professional of 2012 awards, the criteria are given below. There are no proforma entry forms for these categories, as there are for all other categories (these are available from the website at www.m-network.org).

If you need any more information, please read the Extra Information for Entrants document (click on the FE First Awards banner on the website, then follow the link from the list of documents which appears below it).

The Marketing Team of the Year

This NEW award for 2012 recognises that in these challenging times, a cohesive, focussed and effective team is absolutely essential for the success of the marketing function. The award has been created to celebrate the creativity, commitment and impact of the often small, and always pressurised, marketing teams in our member colleges. All members of the team are expected to be directly employed by the college, not an external consultancy.

The entry may be written by the team or its manager and should include the following elements:

  • A team structure and brief outline of the roles and responsibilities of team members.
  • An outline of the marketing team’s priorities for the past year, with reference to the college’s Strategic Plans, the marketing plan and any other relevant context.
  • Brief information on how the team has been deployed to meet these priorities, and how effective they have been in meeting them, including any evaluation which has been carried out.
  • A detailed description of a major team project which has had a measurable impact on the college.
  • A brief discussion of lessons learned and evaluation of the team’s impact, and any plans for future developments in the light of the year’s achievements. Objective endorsements and testimonials by third parties should also be included where relevant.

There is no proforma entry form for this award, but please keep your entry as concise as possible and include appendices where relevant.

THIS AWARD IS ONLY OPEN TO COLLEGES IN CURRENT MEMBERSHIP OF THE COLLEGE MARKETING NETWORK AT THE AWARDS CLOSING DATE (26th September 2012).

The Further Education Marketing Professional of 2012

This category seeks to recognise an outstanding contribution from a college marketing professional. The nomination should be made by a line manager, team or equivalent, and should detail what makes the nominee stand out – innovative and creative thinking, work in leading a team, leading or contributing to a significant campaign or initiative: we are looking for an individual who has really made a difference.

The entry should include references to how the individual’s achievements are helping the college to achieve its targets as laid out in the Strategic Plan. Individual initiatives and achievements will be a focus for the entry along with the positive impact they have had on the college. A commitment to CPD may be an important feature as may contributions to leadership and development of others. The precise criteria that should be met are as follows:

  • The Award is open to colleges which are members of the College Marketing Network only.
  • The nomination should be made by the nominee’s line manager, team or equivalent.
  • The nominee will be expected to have wide experience of working in a college marketing team.
  • The nominee will be expected to have at least two years’ experience in a leadership role, for example in a college marketing team.
  • The nominee will be expected to have a marketing qualification or considerable experience in a professional marketing role.
  • The nominee will be expected to have experience of a range of marketing activities, including more than one of: PR & reputation management, web and new media development, school liaison, commissioning and production of print media, development and delivery of campaigns, events organisation.
  • The entry should include an example of a specific, multifaceted project that the nominee is responsible for, which has had a quantifiable impact on the effectiveness of the college. This should make specific reference to the college’s Strategic Plan and marketing plan, to demonstrate that the project is directly related to college priorities.
  • The entry should include an Executive Summary (proforma supplied), details of the college, the name and brief CV of the nominee, an outline of their responsibilities and achievements, and details of the specific project being highlighted.
  • The winner of the award should be available to attend the presentation at the 2011 Gala Dinner, to be held as part of the College Marketing Network’s 24th Annual Conference, on Monday 28th November 2011, at the Hilton Hotel Coventry. There will be a charge for dinner.
  • Only one award will be made in this category and no feedback will be given by the judges to this category.

The Award will be judged by experienced and longstanding Marketing Managers.

THIS AWARD IS ONLY OPEN TO COLLEGES IN CURRENT MEMBERSHIP OF THE COLLEGE MARKETING NETWORK AT THE AWARDS CLOSING DATE (26th September 2012).

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