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It’s all about work: the Commission on Adult Vocational Teaching and Learning report

March 26, 2013

CAVTL published its report yesterday (25th March), on excellent adult vocation teaching and learning. It makes ten recommendations but the headline is that there should be a “clear line of sight” to work throughout any vocational training, and that there needs to be a “two way street” between colleges and training providers on one side and employers on the other: “The two-way street is about genuine collaboration between colleges and training providers, and employers.”

The introduction to the report goes on: “In the best examples the Commission has seen, employers are not just customers of vocational teaching and learning, but are engaged at every level in helping to create and deliver excellent vocational programmes. Collaboration is based on the recognition that there is added value in working together. Providers and employers make distinctive contributions for mutual benefit. This may seem an obvious statement, but it is fundamental to good vocational teaching and learning.”

For marketers, there are implications here for the way we position ourselves and engage with employers, how we promote ourselves to employers, and how we foster the long-term relationships the Report identifies as being so vital to excellent VET.

The summary report is available to read or download on the Excellence Gateway website at http://www.excellencegateway.org.uk/node/26611

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