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Bedford College regional meeting report

March 28, 2013

We had an eclectic day of presentations and discussion at our recent Bedford College meeting, covering social media, collaboration and 16-19, as well as how one college marketing team has faced big changes.

Lee Parker, Digital & Database Marketing Executive at our host Bedford College, gave a really useful overview of the college’s social media strategy. He looked at all the drivers and target groups, messages and aims of the strategy, and explained how he and the team were organising themselves to set the agenda and achieve their aims.

Susan Lewis, Director of Marketing at Northampton College, talked us through the background and process of developing a new model for the marketing team, in response to budget changes at the college. Unlike some colleagues faced with a similar situation, she was able to contribute significantly during a process of partial outsourcing, which has meant she has been able to shape the new service and maintain control over the marketing function.

We had time to share experiences and discuss issues with each other over a huge buffet lunch, then Sean Scully, Marketing Manager at Oaklands College joined us to talk about collaboration with the local community. Oaklands was Highly Commended for its collaborative partnerships at the FE First Awards 2012, and it was clear why as Sean took us through the range of projects the college has developed and the benefits he sees in them, including high media profile, enhanced reputation in the community and recognition by a wider stakeholder group.

Finally, Elvie-Jo Shergold, Head of Marketing & Student Recruitment at Barnet & Southgate College talked us through her a prize-winning 16-19 Campaign. Barnet & Southgate won Gold at the FE First Awards 2012 for their campaign based around images recalling well-known movies, casting students as the glamorous “stars”. It was a lively and engaging way to end the day.

Our thanks to BedfordCollege for their hospitality.

Feedback from delegates included:

“Excellent speakers. Wide range of subject matter with a link to an area becoming ever more important – engagement.”

“Very good mix of subjects during the day.”

“Speakers were all very knowledgeable and shared good experiences.”

“Lots of ideas to take away!”


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