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York College regional meeting report

May 10, 2013

At our York College meeting on 18th April, we heard from Laura Stead at Dearne Valley College on the college’s developing focus on employers, entrepreneurialism and the economic drivers of learning. The focus, although quite new, has already had a real impact on both curriculum and on the marketing strategy.

Kevin Burns went through the perils and pitfalls of running a course that hits the national headlines: Bishop Auckland College restyled a part-time music and drama course as an X-factor preparation course, and the story was picked up by ITV’s Daybreak, the Huffington Post and the national dailies before going viral and international via social media.

And Gareth Murphy of York College explained how a small change to the college’s website brought about a huge increase in adult recruitment. By making it easier for adults browsing course information to express an interest, the college is now able to interact and communicate with potential students much more effectively and to fill adult part-time courses that otherwise would have been withdrawn.

We had a really enjoyable day and were looked after very well by the college’s catering students who provided a fantastic hot buffet and cakes. As always, it was interesting to see a new college building and this one was very impressive. Thank you to all our speakers and to the college for hosting us.


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