Skip to content

CMN CPD and training programme 2013

May 13, 2013

The College Marketing Network,
with FEmarketing and The Education Marketing Practice

Research, relationship management and digital skills CPD/Training programme 2013

1. FREE Wednesday Webinars 2013 – coming soon
All 12pm – 1pm

15th May Bid writing

Philip Lucas, The Education Marketing Practice

 

12th June Mystery shopping

Philip Lucas, The Education Marketing Practice

 

10th July Digital marketing best practice

Simon Connor, femarketing

 

4th September Reputation & relationship essentials

Philip Lucas, The Education Marketing Practice

 

2nd October Market research essentials

Philip Lucas, The Education Marketing Practice

 

11th December Feedback from the 2013 FE First Awards

Rachel Smith, The College Marketing Network

 

Email invitations to CMN members only will be sent out from the College Marketing Network (office@m-network.org) – follow the instructions to register.

**********************************************

2. NEW – a programme of next-level webinars for College Marketing Network members, which are offered at a greatly reduced price.

The College Marketing Network guarantees that these webinars will run, even if only one participant has registered. Places are limited to facilitate interaction and discussion during the webinars. Duration: 1 hour, 12pm-1pm.

 

22nd May Introduction to Google Analytics

Simon Connor, femarketing

(maximum 12 participants)

26th June Managing relations with parents

Philip Lucas, The Education Marketing Practice

(maximum 8 participants)

24th July Google Analytics – intermediate level

Simon Connor, femarketing

(maximum 12 participants)

25th September Managing relations with schools

Philip Lucas, The Education Marketing Practice

(maximum 8 participants)

23rd October Introduction to Google Analytics

Simon Connor, femarketing

(maximum 12 participants)

18th December Researching perceptions and reputation

Philip Lucas, The Education Marketing Practice

(maximum 8 participants)

Registration will be via Eventbrite, requiring a credit card payment or equivalent. Go to http://www.eventbrite.co.uk/org/3859705125 for CMN events.

Costs:                    £95 per person + VAT (Total £114 per person)

Non-member price: £142.50 incl VAT

**********************************************

 3. NEW – On-demand webinars for College Marketing Network members, which are offered at a greatly reduced price.

Commission your own webinar for your staff as a team or college-wide training event. These sessions last for 90 minutes and will be arranged through The College Marketing Network at a time to suit the college and the trainer. Bookings will be made through Eventbrite once a date/time has been agreed by both parties.

3.1 Research & Relationships: Philip Lucas, The Education Marketing Practice

Managing Relationships

  • Reputation & Relationship Essentials
  • Managing Relations with Schools
  • Managing Relations with Parents
  • Managing Relations with Employers
  • Managing Relations with Internal Stakeholders

Research

  • Market Research Essentials
  • Qualitative research
  • Quantitative research
  • Researching parents and young people
  • Researching employers
  • Researching senior stakeholders
  • Researching staff views
  • Researching reputation / perceptions
  • Mystery Shopping

Other

  • Bid Writing

3.2 Digital Marketing: Simon Connor, femarketing

  • Google Analytics
  • Converting More Visitors Into Learners
  • Website Best Practice
  • Developing Employer Responsive Web Content
  • Promoting Apprenticeships To Employers Online
  • Using LinkedIn To Promote Your Training & Apprenticeships To Employers

Prices on request from the College Marketing Network.

**********************************************

4. NEW – On-site training available from Philip Lucas, The Education Marketing Practice to CMN member colleges

The topics below can also be booked as on-site training sessions, on either a half day (3 hours) or full day (6 hours) basis:

Managing Relationships

  • Reputation & Relationship Essentials
  • Managing Relations with Schools
  • Managing Relations with Parents
  • Managing Relations with Employers
  • Managing Relations with Internal Stakeholders

Research

  • Market Research Essentials
  • Qualitative research
  • Quantitative research
  • Researching parents and young people
  • Researching employers
  • Researching senior stakeholders
  • Researching staff views
  • Researching reputation / perceptions
  • Mystery Shopping

Other

  • Bid Writing

Prices on request from the College Marketing Network.

 

 

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: