CPD/training programme 2013: research, relationship management and digital skills

The College Marketing Network,

with FEmarketing and The Education Marketing Practice

Research, relationship management and digital skills CPD/Training programme 2013

 1. FREE Wednesday Webinars 2013 – coming soon

All 12pm – 1pm

15th May	Bid writing: Philip Lucas, The Education Marketing Practice
12th June	Mystery shopping: Philip Lucas, The Education Marketing Practice
10th July	Digital marketing best practice: Simon Connor, femarketing
4th September	Reputation & relationship essentials: Philip Lucas, The Education Marketing Practice
2nd October	Market research essentials: Philip Lucas, The Education Marketing Practice
11th December	Feedback from the 2013 FE First Awards: Rachel Smith, The College Marketing Network

Email invitations will be sent out from the College Marketing Network (office@m-network.org) – follow the instructions to register.

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2. NEW – a programme of next-level webinars for College Marketing Network members, which are offered at a greatly reduced price.

The College Marketing Network guarantees that these webinars will run, even if only one participant has registered. Places are limited to facilitate interaction and discussion during the webinars. Duration: 1 hour, 12pm-1pm.

22nd May	Introduction to Google Analytics: Simon Connor, femarketing(maximum 12 participants)
26th June	Managing relations with parents: Philip Lucas, The Education Marketing Practice(maximum 8 participants)
24th July	Google Analytics – intermediate level: Simon Connor, femarketing(maximum 12 participants)
25th September	Managing relations with schools: Philip Lucas, The Education Marketing Practice(maximum 8 participants)
23rd October	Introduction to Google Analytics: Simon Connor, femarketing(maximum 12 participants)
18th December	Researching perceptions and reputation: Philip Lucas, The Education Marketing Practice(maximum 8 participants)

Registration will be via Eventbrite, requiring a credit card payment or equivalent, or contact the office.

Costs:                    £95 per person + VAT (Total £114 per person)

CMN Non-member price: £119.00 + VAT

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3. NEW – On-demand webinars for College Marketing Network members, which are offered at a greatly reduced price.

Commission your own webinar for your staff as a team or college-wide training event. These sessions last for 90 minutes and will be arranged through The College Marketing Network at a time to suit the college and the trainer. Bookings will be made through Eventbrite once a date/time has been agreed by both parties.

3.1 Research & Relationships: Philip Lucas, The Education Marketing Practice

Managing Relationships

•  Reputation & Relationship Essentials
• Managing Relations with Schools
• Managing Relations with Parents
• Managing Relations with Employers
• Managing Relations with Internal Stakeholders

Research

• Market Research Essentials
• Qualitative research
• Quantitative research
• Researching parents and young people
• Researching employers
• Researching senior stakeholders
• Researching staff views
• Researching reputation / perceptions
• Mystery Shopping

Other

• Bid Writing

3.2 Digital Marketing: Simon Connor, femarketing

• Google Analytics
• Converting More Visitors Into Learners
• Website Best Practice
• Developing Employer Responsive Web Content
• Promoting Apprenticeships To Employers Online
• Using LinkedIn To Promote Your Training & Apprenticeships To Employers

Costs:           College Marketing Network members: £247 per person + VAT (£296.40 in total)

Non-members: £370.50 (including VAT)

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4. NEW – On-site training available from Philip Lucas, The Education Marketing Practice to CMN member colleges

The topics below can also be booked as on-site training sessions, on either a half day (3 hours) or full day (6 hours) basis:

Managing Relationships

•  Reputation & Relationship Essentials
• Managing Relations with Schools
• Managing Relations with Parents
• Managing Relations with Employers
• Managing Relations with Internal Stakeholders

Research

• Market Research Essentials
• Qualitative research
• Quantitative research
• Researching parents and young people
• Researching employers
• Researching senior stakeholders
• Researching staff views
• Researching reputation / perceptions
• Mystery Shopping

Other

• Bid Writing

Costs:           College Marketing Network members: £595 + VAT per person half day (total £714), £995 + VAT per person full day (total £1194)

Non-member price: £892 incl VAT (half day), £1492 incl VAT (full day)              

On-site training may also accrue travel/accommodation costs to be negotiated.

For more information about any of these offers, please contact:

The College Marketing Network, F17 Preston Technology Management Centre, Marsh Lane, Preston, PR1 8UQ

Tel. 01772 257833

Email: office@m-network.org