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Summer Conference 2013

June 7, 2013

The College Marketing Network

Summer Conference 2013

The Conference Centre, Solihull College
20th June 2013

Perspectives on strategic marketing

Registration opens at 9.30 with coffee available

10:00 Welcome & introduction
Rachel Smith, Chief Executive, The College Marketing Network

Opening plenary session
Why strategic marketing?
Ivor Lawrence, Consultant (previously Director of Marketing, Sheffield Hallam University)

Getting the most from strategic partnerships
Harry Greiner, Head of New Media, Marketing & Communications, City College Norwich

Questions to the panel

Reputation and brand strategy
Reputation management and marketing
Danny Clough, Principal, Colchester Institute

Partnership marketing
Rob Kelly, Commercial Director, Global Radio

Questions to the panel

Building an evidence-based marketing strategy
Fiona Carthy, Director, Carthy Communications

Lunch

Sharing strategic expertise
Developing an employer strategy
Shaun Hindle, Senior Director Employment and Skills,  Solihull College

A cross-college marketing strategy
Sarah Baxter, Director of Sales & Marketing, Bedford College

Managing multiple brands, using Dudley Sixth as a case study
Jane Williams, Dudley College

An award-winning international strategy
Helen Ward, Chichester College

Panel question and answer/discussion session.

End of conference 4:00

The College Marketing Network reserves the right to make any changes that may be required by circumstances.

Costs: £165 CMN members, £235 non-members

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