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PR Campaign, sponsored by PressVine

September 18, 2013

Marketing professionals in colleges have a key responsibility for reputation-building through effective PR campaigns that achieve an quantifiable impact and communicate directly with target audiences.

The judges will be looking for effective and innovative PR campaigns that have met their targets and had an effect on your college and community.

The entry should include the background to the PR campaign, what the objectives were for the campaign, how it was implemented, what coverage was achieved, what response you had, and how far you met the objectives, together with an objective evaluation of the success of the campaign.

To win the Award, the judges will be looking for an original and inspiring campaign that is relevant to the target audience, and one that is effectively evaluated against clear objectives, relevant to the college’s Strategic and/or Marketing Plan. A good submission which clearly describes and assesses the impact of the campaign will be equally important, as it demonstrates your ability to be objective.

If you’ve run a good PR campaign this year, why not enter it for the FE First Awards 2013 – more information on the website at Closing date 26 September 2013.

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