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New webinar title: researching parents and young people

February 24, 2014

Our Next Steps series of one-to-one discounted webinars continues with a session on researching parents and young people.

Philip Lucas of The Education Marketing Practice will discuss the options available if you want to gather the opinions of parents and young people – including potential students and their parents. He will go through with you the key steps in the process and look at some examples used in perceptions surveys on behalf of colleges. For more detail on the content, please contact

To book a one-to-one webinar, first contact with your PO number or cheque for £95 + VAT (total £114 – representing a College Marketing Network discount of 25% off the full price). Once this has been processed, Philip will contact you to arrange a mutually-convenient time for the webinar on a one-to-one basis, so your session can be tailored to your needs and all your questions answered. The session will last approx. one hour.

Philip’s previous webinar, on managing relations with schools, is still available on demand, and other titles in our Next Steps webinar programme also available are:

Managing Relationships

  • Reputation & Relationship Essentials
  • Managing Relations with Employers
  • Managing Relations with Internal Stakeholders


  • Market Research Essentials
  • Qualitative research
  • Quantitative research
  • Researching parents and young people
  • Researching employers
  • Researching senior stakeholders
  • Researching staff views
  • Researching reputation / perceptions
  • Mystery Shopping


  • Bid Writing

Digital Marketing, with Simon Connor, FEmarketing

  • Google Analytics
  • Converting More Visitors Into Learners
  • Website Best Practice
  • Developing Employer Responsive Web Content
  • Promoting Apprenticeships To Employers Online
  • Using LinkedIn To Promote Your Training & Apprenticeships To Employers

To book any of these webinars at £95+VAT (CMN members only), contact

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