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Regional networking meeting at York College – alumni, schools liaison and more….

March 14, 2014

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We had a busy day at York College on 6th March, covering alumni, schools liaison and time management – and we enjoyed lunch and refreshments prepared and served by the college’s Hospitality students.

Head of Marketing at York College Liz Moon opened the day with a presentation on alumni: as part of the FHE provision in the city, the college has been part of a research project to find out more about the attitudes and careers of the ex-students of the university and colleges there. This has given the college a range of pointers to help them get their alumni strategy started, and Liz discussed the actions they’ve taken so far and the plans they have for further developments.

Kevin Burns, Head of Marketing & Schools Liaison at Bishop Auckland College, gave an overview of his team’s schools liaison work, and before lunch, we were welcomed to the college by Vice Principal Graeme Murdoch, who spoke of the importance of marketing to the development and work of York College.

The hot buffet and desserts cleared away, we heard from Rachel Till about some ways of working smarter and more effectively in these pressurised times. Rachel was a college head of marketing before starting her own PR and marketing company, and her recent experiences as a freelance have given her a range of insights which she shared with us.

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Conversation and exchanges of experiences flowed over lunch, and were still continuing after the formal end of the day. For those who didn’t have to rush away, Liz’s colleague Jill provided a tour of the impressive building which still looks new although it has now been open several years.

The College Marketing Network is grateful to York College for their hospitality, and to Liz and her team for facilitating the event.

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