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Regional meeting at The Oldham College

April 8, 2014

There was a cold brisk wind blowing off the moors as I parked at The Oldham College’s University Centre before our regional networking meeting, but the welcome was warm and friendly. The large and informal lecture room was provided with coffee and all the facilities we needed for the third meeting in our 2014 series.

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As always, we had a good mix of volunteer speakers from colleges around the area with general discussion and exchange of ideas. Rebecca Wilkins, Director of Marketing at Salford City College, told us about her experiences of using Vector to research the college community and inform curriculum and marketing planning. Her enthusiasm for the tool was evident as she showed us some of its capabilities live online.

A general discussion on alumni was started with a quick overview of York College’s strategy, based on our meeting there recently, and we also talked about prospectuses, aspects of social media and much more. A buffet lunch provided more opportunities for debate, then Mark Whittaker, Director of Marketing at Stoke City College, gave an overview of the college’s partnerships and support for a number of academies in the city. He outlined some of the challenges of working with the schools, and of marketing their curriculum alongside that of the college, as well as taking about the context of relationships with other providers.

Thank you to our speakers, to The Oldham College for hosting us, and to Chris Cartwright at the college for liaising and making all the arrangements.

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