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Regional networking meeting, 18th February

January 26, 2015

The programme for our first regional networking meeting of 2015 will include:

Charmian Turner, Marketing Manager, & Catherine Buckley, Campaign Co-ordinator, Shrewsbury College:
This “summer recruitment and changing perceptions campaign” won a Highly Commended certificate in the 2014 FE First Awards.

James McCracken, Marketing Manager, The Manchester College:
50 in 5 – The Manchester College pledged to place 50 apprentices in jobs in 5 days and succeeded – with a little help from Rio Ferdinand. Their PR Campaign around the project won Gold at the FE First Awards 2014.

12.30 Lunch

Dave Cooper, Digital Edge UK (formerly Director of Marketing, Solihull College) :
Biometrics – With colleges and universities dealing with thousands of students each year, understanding who your customer is cannot be overlooked. Patented facial recognition & biometric marketing technology provides the ability to understand more about students and potential customers and their behaviours.

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Each of our presenters will introduce their experiences of their topic, followed by a general discussion and the opportunity to share your experiences with colleagues.

We will also aim to have time to discuss issues raised by delegates, including benchmarking and promoting 24+ loans …..

FREE to College Marketing Network members; £75 pp to delegates from non-member colleges.

Venue: Birmingham Metropolitan College, James Watt Campus, Great Barr

To book, contact: office@m-network.org

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