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Good, outstanding & beyond – launching a new College Marketing Network resource for strategic marketers

January 27, 2016

Over the past year, we have been working with a group of senior marketers from Good & Outstanding colleges to develop a new resource for strategic and aspiring college marketing managers. We have been discussing and researching a range of topics, and we will soon be writing to Heads of Marketing at member colleges individually with their log-in and password details for the new website that is the result of our work.

The site is in its early stages, and can develop much more with your input. Members  can comment on published articles and you can supply case studies based on your own experience of any of our topics. You can give feedback on areas you’d like to see covered in the future. We very much hope you will share your experiences in this way, and you can download case study templates from the site to help you.

The site is held on, and is supported by FEmarketing, who have given us free access to the site for our resource. However, FEmarketing have no interest in the site and all contributions to it are made by and for college marketing professionals.

Current topics include:

  • Budgeting
  • CRM systems
  • Marketing strategy
  • Marketing teams structure and development
  • Marketing Multi academy trusts
  • Market research
  • Mentoring
  • Supporting Ofsted
  • Working with SLT

…and with your help we can develop more.

What happens next

Heads of Marketing in member colleges will soon receive their user names and passwords for the site. You can then view the features, download case study templates, add your comments and experiences to featured posts (all comments will be moderated) and give your feedback.

Your membership of the site will only be valid as long as your college remains in membership of CMN.

We’d like to thank all the contributors to the Good & Outstanding group who have put in so much work over the past year.

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