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Networking meeting, Bournville College – coming soon

April 19, 2016

Our next networking meeting will be at Bournville College on 11 May – book now to secure your place!

£30 pp (CMN member colleges – £80 pp non-member colleges.) Book with PO or cheque by contacting office@m-network.org, or pay by credit card via the Eventbrite link here: https://www.eventbrite.co.uk/e/networking-meeting-bournville-college-tickets-20695844829?aff=ebrowse  (includes small Eventbrite admin charge)

Programme:

10.15am Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome

Alma Aganovic, Assistant Principal, Bournville College – Area reviews update

Gary Pluck, Marketing Manager, Birmingham Metropolitan College
More for Less – Digital & Social Media Marketing

A presentation that looks at the context, rationale and successful outcomes of Birmingham Metropolitan College’s FE First Gold Award winning Digital & Social Media Campaign. The presentation will describe how the marketing team segmented and targeted their audience using the full mix of digital channels looking at what worked – and what didn’t – and how tracking and goal setting were utilised to define conversion rates and best ROI.’

Charmian Turner, Marketing Manager, Shrewsbury College
Increasing HE recruitment – winner of the Specialised Recruitment FE First Gold 2015

As a main income stream Shrewsbury College needed to increase HE enrolment and were up against competition (and a much larger budget!) of a local university centre.

The “Why not you too?” campaign focused on getting messages across to local people about the benefits of studying HE courses at a local college, using real student examples with different lifestyles.

Round-table discussion time for your topics

12.30 Networking buffet lunch

Tom Bower, Senior Marketing Executive, Stafford College
Delivering an award winning school leaver campaign on £15k

Stafford College were on a three year decline in applications. Following the appointment of a new team in October, the department set out to rejuvenate a tired brand to appeal to students. The marketing team were only allocated a £15K budget, down from £60K the previous year, for the school leaver campaign. Using internal resources from the college’s creative curriculum teams and a new marketing strategy the team were able to deliver an increase in applications and conversions. The college ended the year with a 14% increase in applications with the campaign going on to win the FE First Gold Award at the CMN’s Annual Conference.

Venue: Bournville College Conference Centre, 1 Longbridge Lane, Longbridge, Birmingham, B31 2AJ

(Sat nav reference B31 2TW)

http://www.bournville.ac.uk/wp-content/uploads/2013/07/Bournville-College-How-to-find-us.pdf

Thanks to Bournville College for their hospitality.

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