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Regional networking meeting, 22 February 2017

February 2, 2017

p1050920-copyOur first networking meeting of 2017 is at Salford City College on 22nd February 2017. The programme is published below. £30 to CMN member colleges, £80 to non-CMN member colleges. Book by credit card at Eventbrite here or contact at office@m-network.org

10.15am           Arrival, registration and coffee for a 10.30am start.

10.30 Introductions and welcome – College Marketing Network and John Spindler, Principal, Salford City College

Simon Connor, FEmarketing

Simon recently interviewed 33 college marketing managers who shared their student recruitment, keep warm and enrolment processes. We have distilled seven key traits that your marketing team must have to help you achieve your student recruitment and enrolment objectives. Simon will include the outcomes and insights from his workshop at our 2016 Annual Conference when he first shared this research with members.

Rebekah Wilkins, Director of Marketing & Learner Services, Salford City College – Curriculum Planning for Marketing

Who is responsible for coming up with new course ideas and taking the bold decision to stop provision?  This session will tell you how Curriculum Planning is done at Salford City College in a planned, timed and informed way and a way which includes the marketing team!  Becky will share the forms that the curriculum teams use, how decisions are made and how this feeds through to give marketing the time needed to sell the provision.

12.00 Round-table discussion time for your topics

12.30 Lunch

Anna Crockett, The One Agency 

Anna has worked with a number of North West colleges on their marketing campaigns, and will discuss the use of digital ad vans as part of these campaigns. The One Agency has also donated a day’s ad van campaign, worth up to £1000, to be won by one of our delegates through a prize draw.

The day will end by 2.00pm. Timings are given for guidance and may be subject to change.

Venue: Salford City College, Future Skills @Media City campus, Dakota Avenue, Salford, M50 2PU

Thanks to Salford City College for their hospitality.

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